5 Steps to Successfully Master Marketing

By Jernavis Draughn

What is marketing? One of my favorite thought leaders on the topic of marketing, Seth Godin believes marketing is the generous act of helping someone solve a problem. The goal is to create ideas that spread, spark questions, clarify, and inspires. It is the belief that my problem can be solved through this product or service. People don’t want what you make, they want what it will do for them. Everyone is marketing something. From the likes of their work resume, their children, hobbies, business, ideas, religious beliefs and many more. People buy feelings, not products or services. Disney World is a great example of a company that has mastered the art of marketing their services and products through reinventing themselves yearly. One insightful reason Disney World is the number one amusement park worldwide, stems from them creating consistent memorable experiences for their customers. From the amazing rides, intricate details of the decor throughout the park to your favorite Disney movie characters greeting you with love. Disney has created a fantasy world for you to experience, to fall in love with and to forever remember it after leaving the park.

Here is a question to ask yourself if you are committed to growing or starting a successful business. What emotion or feeling do you want potential or reoccurring customers to have when using your service or product? With our company Athletes Global, we want our customers to leave with the feeling of happiness and that we have changed their lives for the best. We want our customers to say we helped them to grow emotionally, physically, mentally, spiritually and financially from using our services. The book “This is marketing” by Seth Godin, he explains the definition of effective marketing through his lens.

  1. Invent a thing worth making, with a story worth telling, and a contribution worth talking about.
  2. Design and build it in a way that a maybe a few people will particularly benefit from and care about.
  3. Tell a story that matches the built-in narrative and dreams of a tiny group of people in the smallest market.
  4. Spread the word.
  5. Show up, regularly, consistently and generously for years and years. Consistency creates credibility.

If people care, you now have a brand! Nevertheless, marketing in its core, represents what your organization believes in which are your core values and mission. You should always be testing, wondering, be willing to treat different people differently. Albert Einstein once said experiments never fail. They are just life lessons. Remembering how you market your brand will essentially be the way the world perceives you. You can’t beat the internet. It has a lifetime of storage that can’t be erased. Be mindful, strategic and purposeful when marketing and creating your brand awareness. Marketing should be a mirror into your soul and your business core values, where customers can instantly decide if they believe in what you believe. Tom Fishburne eloquently expressed how you should think about marketing. He said, “The best marketing doesn’t feel like marketing.” When you discover your vision, everything you post, or tweet will be organic and thoughtful.

Quote of the Day: “The best marketing doesn’t feel like marketing.”-Tom Fishburne

The 6 PURPOSES that all companies fall underneath!

Your purpose will produce your profit. When you find your why, you will find your way. Michael Hyatt, says people loose there way, when they loose there why. The reason why you do anything will always determine the outcome. Your reasons will reap the results your trying to achieve. Tony Robbins discusses we all have six core human needs that drive us to do what we do in life; Love/connection, certainty, uncertainty/variety, growth, significance and contribution. When we learn what intrinsically motivates us, only then we can continue to ignite that fire to keep going. Learning what makes you feel fulfilled and happy eternally will help discover your purpose.

Here’s a few questions to help you discover your purpose. What service would you do for free? What does your dream job look like? What would you be doing? If you could design and create your life today for what you would be doing in the next 24 months, what would it be?

In the book The Advantage, by Patrick Lencioni he examines the six purposes that every company will fall underneath.

  1. Customer. This purpose is directly related to serving the needs of an organization’s customer or primary constituent.
  2. Industry. This purpose is all about being immersed in a given industry.
  3. Greater Cause. This kind of purpose is not necessarily about what the organization does, but about something connected to it.
  4. Community. This purpose is about doing something that makes a specific geographical place better.
  5. Employees. This purpose is not about serving the customer in the industry, or the region, but rather about the employees.
  6. Wealth. This purpose is about wealth for owners.

As the leader of Athletes Global, I’ve learned that your purpose will drive the team forward. Over the last year, we’ve became maniacal focus on what our mission and intent is for delivering our services and products. Our purpose is to develop future leaders through educational, sports and fitness services. We fall underneath the greater cause and providing a great customer experience. Clarity is power, and purpose trumps strategy. When everyone is clear on the organizations mission, everyone grows in the right direction.

Quote of the Day: “Your purpose defines your priorities.”

Is social media hijacking our BRAIN?

By Jernavis Draughn

The average user touches their cell phone 2,617 times per day. The extreme users touch their phone 5,400 times per day. According to Common Sense Media, teens spend an average of nine hours a day online (paywall), compared to about six hours for those aged eight to 12 and 50 minutes for kids between 0 and eight. American adults spend more than 11 hours per day watching, reading, listening to or simply interacting with media, according to a new study by market-research group Nielsen. That’s up from nine hours, 32 minutes just four years ago. These statistics state we are not only addicted to our phones, but all platforms of social media. Dr. Nicholas Kardares once said, “A wealth of information creates a poverty of attention.”

The average user touches their cell phone 2,617 times per day. The extreme users touch their phone 5,400 times per day. According to Common Sense Media, teens spend an average of nine hours a day online (paywall), compared to about six hours for those aged eight to 12 and 50 minutes for kids between 0 and eight. American adults spend more than 11 hours per day watching, reading, listening to or simply interacting with media, according to a new study by market-research group Nielsen. That’s up from nine hours, 32 minutes just four years ago. These statistics state we are not only addicted to our phones, but all platforms of social media. Dr. Nicholas Kardares once said, “A wealth of information creates a poverty of attention.”

The growth of technology has helped us reconnect, build, network, sale, influence and inspire people worldwide. The benefits of how social media platforms push our lives forward have been remarkable. We now are able to directly email or call job opportunities. We can connect with lost family members and friends that we haven’t communicated in years with. We have access to a plethora of information from, how to fix, learn, lose weight, and so much more. Is social media hurting us more than helping us? These statics show that our phones, ipad, and technology in general has become a digital drug.

We live in an insecure selfie taking by the second world. Why do we need to post thousands of pictures of ourselves online? Are we yearning for approval? Are we hurting inside? Are we scared to face the truth of who we truly are? Are we not happy with ourselves and we need others to affirm us? Eric Ries, says people are addicted to vanity metrics. “It’s an endless pursuit of vanity metrics that stroke the ego.” I totally agree with him, by how we strive to receive likes, repost, shares, messages, etc. These notifications provide dopamine shots that give us instant gratification and self-confidence. The interesting notion is, self-confidence cannot be loaned to you, it has to be discovered and worked on. Self-love equals self-confidence. Our society’s personal identity and attention is being created and consumed by this digital drug, called social media.

In the book Attention Pays, by Neen James, she discusses how social media and technology is affecting our society in some negative ways. Our time and attention has been stolen by social media platforms. We only have 24 hours in a day and if most people are on social media sites for 11 hours or more, how can we reach our full potential in life? How can we create strong relationships with people, if our attention is elsewhere? How can we thrive in our career field, if were not focus and making time to grow? Social media and most online platforms are created to steal your time. That’s how they create revenue by clicks, adds, gossip news, interviews, and games. How can you steal your time back? Value yourself more? Here’s five ways that I’ve implemented in my daily schedule to intentionally secure my time and reaching my full potential.

1. Turn off ALL notifications on ALL social media apps you have on your PHONE. You can’t buy more time, but you can spend it differently.

2. Create a morning routine, that doesn’t include using or looking at your PHONE for the first 60 minutes. Use your attention in a more productive way to start your day. This productivity habit will govern how your entire day will go. Ex: Read, listen to something educational, pray, workout, etc.)

3. Learn to check your email only 3-5 times a day. As an entrepreneur, I’m learning how to delegate any task that I feel someone else can do on the same level or better than myself.  Don’t live in reaction mode, where people are dictating where your attention is going.

4. Give yourself a daily time limit on how long you can use social media. What are you using social media for? That’s the question you need to answer? Is social media using you or are you using social media? Is social media helping rebuild, connect to a friend or family member? Is social media helping you grow at your job? Is social media helping you build your business or brand? Are you receiving new clients from your social media platforms? If you answered no to any of these questions, you should really think about why you’re using social media platforms.

5. Learn to LOVE yourself. Identity drives behavior. If you don’t know who you are or who you want to be, then your fall victim to looking and doing what every other social media model or star is doing to receive ATTENTION.

Quote of Day: “We don’t have choice on whether we DO social media, the question is how well we DO it.”-Erik Qualman

4 methods to better DECISION MAKING!!!

By Jernavis Draughn

Our decisions dictate our destiny. The value of making the RIGHT decisions will determine the direction our life will take. We are influenced by our environment and our friends. Mathew Kelly states, “the people we surround ourselves with either raise or lower our standards”. They either help us to become the best version of ourselves or encourage us to become lesser versions of ourselves.” What was the last decision you made that turned out to be either a bad decision or a good decision? Take time to ponder or write down the decision you made and why that outcome came to life. Most of our decisions are made on autopilot. Our brain produces habitual behaviors that have been created over the course of our lives that drive our behavior. These programmed decisions create a sense of safety and comfortability that keep us from growing in most areas of life.

Looking at the “why” factor behind the DECISIONS we make, helps us discern the meaning behind them. I often ask, how will this decision I’m making affect my life in a positive or negative way. Then I weigh the pros and cons of me not making the decision to see if I’ll regret not doing it in the future. It is believed that good questions inform, and great questions transform. Consistent success is birthed in being able to make the right decisions. As you grow in your area of gifting, relationships, career, business and life, decision making should become easier to make. We should be students of life, where we are learning from the wrong decisions we made in our past.

In the book Crucial Conversations by Al Switzler, Joseph Grenny, Ron McMillan and Patterson, Grenny, they discuss four of the best methods to making a decision in business, life and relationships.  

  1. Command Decisions. It’s not our job to decide what to do. It’s our job to decide how to make it work.
  2. Consulting Decision. A process whereby decision makers invite others to influence before they make a choice.
  3. Vote Decision. An agreed upon percentage swings to making the decision. 
  4. Consensus. Means you talk until everyone honestly agrees to one decision.

Our beliefs direct our direction in life, which plays an important role on why we make the decisions we do. If we can’t see a better future for ourselves, then we will be doomed to repeating the past. Self-confidence is directly connected to what we believe is possible in our life. Learn how to implement these styles of decision making into all aspects of your life. Remember, success is the result of decisions!

Quote of Day: “You can only have two things in life, reasons or results.”

5 things I wish I’ve learned before becoming an ENTREPRENEUR!!

By: Jernavis Draughn

I’ve been an entrepreneur for over 12 years now and I feel I’m finally starting to figure this thing all out. The best teacher is EXPERIENCE. Today most people are attracted to the title of being an “ENTREPRENEUR”, because it’s the cool thing to do. This topic is being echoed across the masses on whether anyone can become a business owner? Do you have the mindset or even mentally fit to endure the consistent adversities that come along with being an entrepreneur. I’ve seen many try, stop, take a break, and fail throughout the journey. Some experts say, entrepreneurs are born with the DNA. Some psychologist believe it takes will power, ambition and drive to survive the storms. Some successful entrepreneurs believe it takes maniacal focus on a problem or mission that compels you to solving. There’s no right or wrong answer to this question. It’s simple, if your built to be an ENTREPRENEUR, you will be.

Here’s 5 things I wish I’ve learned before becoming an entrepreneur:

  1. Master LEADERSHIP. Everything in your business rises and falls on leadership. You can’t build or sustain a great company without committing to becoming a great leader.
  2. Communication is key. Learn how to lead with great questions. That’s where growth is birthed. When you take time to hear your clients and employee’s needs. We live in a world our questions create!
  3. Commit to lifelong LEARNING and Personal Growth. The moment I committed to learning everything I could in business, my life changed as an entrepreneur. Make growth your number one goal. Remember we will GROW into our next position, opportunity and destiny. It’s too late to prepare when the opportunity is HERE.
  4. Master SALES. I never knew the value of sales and how the best entrepreneurs make it an art. Meaning, I believe in my product or service so much that I will create a specific picture for you in the sales process that will solve your PROBLEM. I learned this from reading books and late in my entrepreneurship journey. Remember, everyone is sailing something. Hopefully, it’s positive, helping to move the world, yourself and family forward.
  5. Building SELF-CONFIDENCE. Our beliefs drive our direction in life. You don’t become an entrepreneur without self-confidence. Identity drives behavior. “Confidence is the cornerstone of leadership.”-John Maxwell

In conclusion, I hope this provides context to what you need to think about before making the decision to become an entrepreneur. Information is useless if you can’t use it. Whatever endeavor you decide to pursue, commit to it fully, and make sure it moves you on all levels intrinsically. The life of an entrepreneur is lonely and selfishly steals your time to ensure progress is intentional. People tend to think when you become an entrepreneur, you gain more freedom, but it’s totally opposite. You have to become strategic on where your time, energy and effort is going. Make sure whatever road you decide to take, the destination pulls you to reaching it no matter the road blocks you will face on your journey.

Quote of the Day: “It’s not what the vision is, it’s what the VISION does.”

The Power of “WHY”!

By Jernavis Draughn

All behaviors are belief driven. What we do daily is connected to our daily habits and belief system. If you do not value your job, relationship, health, spiritual beliefs, you won’t make them a priority for improvement. Motivation gets us going, but consistency keeps us growing. There’s a “WHY”, behind everything we do. From the time we wake up, we have given each action in our day a MEANING! Therefore the things we focus on expands. So the meaning we give anything is connected to our “WHY”. Our success is always predicated in the VALUE we place on things.

I’ve learned that reasons come before results. Your reasons inspire you go to work, to exercise, to eat healthy, to  learn daily, to increase your personal value, to reach your full potential, and to ensure you are creating meaningful relationships. WE are the captain of our ship. Where we want our boat to sail and how fast we want to arrive at our destination, will be up to us. We need to have a compelling vision, clarity for our life purpose and what we want to leave as our legacy. That’s where our “Why factor” will direct the path we need to travel on. Gary Keller, who owns the largest real estate company in the world by agent count says, “Success demands singleness in purpose”.

If your why is powerful, your how is easy. Why do you do what you DO? Are you intrinsically motivated to become financially stable to provide for yourself and help people in need? To take care of your family? Help support worldwide issues? Donate to charitable foundations? Improve the education system? Are you extrinsically motivated to buy nice cars, clothes, purses or homes? Gain fame and notoriety? Have the biggest song on the charts? Number one movie in the world? There’s no wrong answer to what motivates you to pursue your dreams or inspire your actions. I’ve learned only purposeful achievement is ultimately sustainable.

Here are a few  questions that will help you discover your purpose and your  “Why”, behind what truly provides meaning to your life.

  1. What makes you smile? (Activities, people, events, hobbies, projects, etc.)
  2. What would you regret not fully doing, being or having in your life?
  3. What do people typically ask you for help in?
  4. What makes you feel great about yourself?
  5. Who inspires you most? Which qualities inspire you, in each person?
  6. What are you naturally good at?
  7. If you had to teach something, what would you teach?

Quote of the Day: “Efforts and courage are not enough without purpose and direction.” John F. Kennedy

Why success in ANYTHING starts with COMMITMENT!!

Commitment opens the door to achievement. Most people are interested and not committed to anything in life. Success in anything will first start by you making the decision to fully commit to the process. In order for you to progress in your career, business, marriage or relationships, you will have to endure the process. However, expect the process to create a certain level of pain, uncertainty and fear. We tend to look for the shortcut to solving problems that arise in our life. The overnight and quick fix approach, instead of having unmovable FAITH and believing it shall pass. I believe before you become committed to anything you have to discover your “WHY”. They say if your why is powerful, the how is easy. In the book, Your Best Year Ever, by Michael Hyatt, he states, “you need autonomous motives. This idea relates to “the things that we find deeply and personally compelling to us”. You have to ask and answer this question, why does it matter to you? Without commitment you won’t start, without consistency you won’t finish.

People lose their way when they lose their WHY. Commitment starts with a thought, which leads to a decision where you finally taking action. Until you take action on that thought or idea, you’re not fully committed. The truth of the matter is, you’re either all in or NOT. There’s no option “B”, when you’re committed to making option “A” work. People often tell me I’m crazy and I respond to them by saying, no, I’m crazy committed. I only have one option for Athletes Global Corporation, which is reaching the highest level of success in our industry. As individuals, we have free will to decide on committing to reaching our goals or not.  You have to be willing to do, learn, study, or whatever is required to ensure your success.

Here are a few questions that will help you discover what you’re committed to:

What excites me now?

What so exciting to me that I would do anything to accomplish it?

What do I want to be remembered for?

What makes me feel good?

What gives me energy?

If I know I couldn’t fail, what would I do?

If I could be known for one great thing, what would it be?

These questions are from the book “Be obsessed or average”, by Grant Cardone. I recommend   reading this great book. It has helped me gain clarity on what I am to be committed too.

Finally, our passion is a preview to our purpose. Your purpose is waiting on you to discovery it. The moment you do, you will know what you’re truly committed too!

“The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor.”-Vince Lombardi

The $VALUE$ in LEARNING!

By Jernavis Draughn

What is the real currency in LEARNING? They say the more you learn the more you earn. There is no price tag on the amount you can learn in your personal space of gifting. We all have been blessed by God to use and help people in the world with our gifts. The most important DAY in our lives are, when were born and when we discover WHY. The most successful  financially, mentally, emotionally and spiritual people are committed to lifelong LEARNING. They invest time, and place VALUE in the process of learning. Oprah Winfrey contributes her personal success to what she learned from mentors, friends, family members, books she’s read and life experiences. Learning have to become an intricate part of your daily rituals and daily schedule. Creating a personal growth plan and making it a daily goal to learn something new, will improve your overall life.

Listening is the only VEHICLE to learning. It is the major reason why schools are one of the biggest businesses in the world. As a student you go to school to LISTEN first, then respond and ask questions to engage in the lesson. For you to learn anything, you have to listen first. One common reason relationships DO NOT endure and our divorce rate continues to increase, is because we fail to hear and listen to our partner. We are so quick to respond or rebut, because of our “selfish gene”. We NEED to focus on learning our partner in order to understand what they value, what their needs are, and what are their beliefs and love languages. “Any fool can know, the point is to understand.”-Albert Einstein

Lastly, Learning is the only true path to WEALTH. Warren Buffett once said, you have to define your circle of competence.” That takes mastery. Learning yourself and learning what you believe you can become really good or great in. You must sit down and study your craft in order to understand what area you want to master. Learning increases the opportunities of you becoming more successful in anything you do.

I am concerned about the school system because I think it is flawed on the methodology of HOW they are teaching students. I believe you have to value, then be influenced and lastly inspired by something/someone in order to truly enjoy the learning process.

If you ask a person why they decided to learn a particular topic, they usually will tell you how it made them feel, how it changed their state, how it improved their life, their relationships, how it caused them to grow, how it help their understanding of things, or how it influenced their belief. Before learning occurs, you first place value on the topic and the person you’re learning from. Then you choose to listen to them, take notes, and focus more on the point they are making. It’s called “Active Listening”, where you listen with the intent to understand. You value what that person is saying. This is why mentors and parents are so essential to personal growth.

I suggest that we commit to lifelong learning today or be left behind. Information is coming at a very fast pace these days and so you have to be a continuous learner in order to keep up with the times. Those who value learning the most will remain successful and will become pioneers through understanding the constant innovations of an ever changing world.

Quote of the Day: “Don’t Just”

Don’t just learn, experience.
Don’t just read, absorb.
Don’t just change, transform.
Don’t just relate, advocate.
Don’t just promise, prove.
Don’t just criticize, encourage.
Don’t just think, ponder.
Don’t just take, give.
Don’t just see, feel.
Don’t just dream, do.
Don’t just hear, listen.
Don’t just talk, act.
Don’t just tell, show.
Don’t just exist, live.
― Roy T. BennettThe Light in the Heart

Self-DISCIPLINE equals Self-LOVE……

By: Jernavis Draughn

Success in anything starts with self-discipline. The ability to self-govern your mind and actions is essential in order to reach your full potential. Are you able to say “NO”?  It is probably one of the hardest words to say when your will power is being tested. Especially if the decision is connected to one of your six human needs that drives your life (Certainty, Uncertainty/Variety, Significance, Growth, Love/Connection or Contribution). We yearn for distraction and crave for personal acceptance by others. This type of behavior affects our will power to make the right decision. Jim Rohn once said, “Discipline is the bridge between goals and accomplishments”.

I struggle with sustaining long periods of discipline throughout my day. When my mind becomes cluttered and need a water break or just decides to sub itself out of the game, I tend to have a conversation with myself to refocus my mind back to my overall goals for the day. I constantly review my goals in order to provide clarity on where I am going and the actions I need to take to achieve them. The amount of self-discipline equals the amount of self-love you have for YOURSELF. We allow social media, television, video games, cell phones and PEOPLE to distract us from being productive, and thereby causes us to make regretful decisions. We also allow instant PLEASURES, to win over feeling lasting PAIN in the future that may be necessary for us to grow. We must all choose one of two pains: PAIN of discipline or the pain of REGRET!

I believe self-discipline starts first, with LOVING yourself and having standards that you live by. There is not a 5 step method that teaches you how to discover self-love. YOU must first get to know God. And in doing so, you will discover what you stand for, what you believe in, and a  clear understanding of your personal values and purpose.

Every moment is a memory. We are defined by our words and actions. I believe you should always think before you speak, ponder before you take action and live your TRUTH! The difference between WHO you are and WHO you want to be is WHAT YOU DO!

Quote of the Day: “Self-trust is the first secret of SUCCESS!”-Ralph Waldo Emerson

Why CHANGING your environment CHANGES YOU!

By Jernavis Draughn

I’ve learned that all change is not growth, but all GROWTH is change. We are growth driven human beings that are unconsciously moving backward or forward in life. Changing starts with a decision.

We change daily in so many ways, and in doing so we tend to not measure our growth. We become who we BELIEVE we are. Our circle of friends and peers we hang out with are reflections of who we are becoming. Have you taken time to reflect on what the people around you are depositing into your life mentally, spiritually or emotionally? Are you growing or gaining value from the people you hang out with? Aristotle says, whatever is impressed is expressed…

People are imprisoned by their COMFORT ZONE. It’s hard for us to break away from people or environments that provide mundane pleasure. Just because it looks, feels or sounds good doesn’t mean it’s RIGHT. We usually strive for security instead of opportunity to grow in different areas of our life. The two mental blocks that hold us back to changing is: Learned helplessness and our comfort zone.

Learned helplessness means, when you reach a state of being passive and depressed, you believe there are no actions possible to avoid the adverse stimulus. You tell yourself there’s no other outcomes or actions you can take to improve your situation. Remember, the quality of our thinking determines the quality of our lives. And therefore, we are affected in every way by our current environment.

How would you define your current environment? Positive or negative? Are your daily routines or habits leading you toward your goals? Is the social group you’re surrounding yourself with helping you grow in the direction you want to go? Take time to answer these questions honestly and make the decision today to change your environment for the better. It is a known fact that we become our social orbit. Ask yourself, who are you becoming in 2018???

Quote of the Day: Change yourself but not your environment; growth will be slow and difficult.

Change your environment but not yourself; growth will be slow and less difficult.

Change your environment and yourself; growth will be faster and more successful.John Maxwell