What’s your next FIVE moves?

By Jernavis Draughn

Clarity is power. Jim Rohn is coined for saying, “You have to make measurable progress in reasonable time.” Clarity comes from making decisions that are aligned with your core beliefs and values. Who are you becoming? Who do you want to be? What type of life do you want? The bible says, “without vision, people perish.” The worst thing in life is to have sight but no vision for where you want to go. We often create our vision from our parents, friends, mentors, celebrities, books, movies, or shows. However, your vision is connected to passion, which helps you discover your PURPOSE for being on this earth. The two best days in life are; when you were born and when you discover what you were born to do.

Your next five moves, by Patrick Bet-David, is by far one of the best business books I have ever read. Bet-David explains four keys to discovering your vision.

  1. Your vision must align with who you want to be.
  2. Your choices must align with your visions.
  3. Your effort must align with the size of your vision.
  4. Your behavior must align with your values and principles.

What drives you to reach your goals? To improve or grow? Are you driven by extrinsic values or intrinsic things? There is nothing wrong with wanting the finer things in life, the nice car or big house, when your values and principles are intact. What you have or own should not define who YOU are. Identity drives behavior, but a flawed identity can drive you to the wrong destination. Bet-David goes over four key drivers that lead our life: advancement, madness, individuality, and purpose. Bet-David explains his result based driven decision-making process, “ITR” (Investment, Time, Return).

  1. Investment. How much will it cost or save us?
  2. Time. How much time will it take us or save us?
  3. Return. Calculate the return on the money and time involved in the decision.

This methodology helps you make better decisions, by focusing on the speed and value of the result or outcome you are looking to receive. Your next five moves walks you through the steps of growing your business to teaching you how to become a better leader. The book describes four responsibilities of a CEO.

  1. Operating Systems. This is about tightening up your systems, technology, and processes and making them more effective and efficient.
  2. Business Development/Sales. Creating new relationships with new vendors, clients, and new partnerships. Making the sales process better.
  3. Next Innovative Campaign. You may launch a program or promotion that is potentially game changing. Create a campaign to drive rapid revenue growth.
  4. Leadership Development. Exponential growth depends on your ability to develop other people into effective leaders.

Growth is intentional. It is a new year and hopefully you have taken some time to reflect and write down who you want to become and all personal, financial, health, and spiritual goals you want to achieve.  We have one life to live, no second chances, only REGRETS. My focus this year is “Intentional Living”. Where any action I take or thought I create, will lead to positive OUTCOMES only. It is a hard task to commit too, but it is worth the return on investment. What will you focus on improving this year? What small habits will you implement to lead you to reaching your goals? Who do you want to become this year? Remember your goals shape your identity.

Quote of the Day: “Move in silence and execute relentlessly.”-Marc Ecko

Why you should THINK like a MONK….

By Jernavis Draughn

Charles Horton is quoted for saying, “I’m not what I think I am, and I am not what you think I am. I am what I think you think I am.” Our self-perception of who we think we are is sometimes based on how other people define us. We become what we believe and do. Writing a new story of who we want to become, is the first step to breaking negative beliefs we have about ourselves. You have to divorce your story and marry the TRUTH. They say the truth will set you free, I believe the truth creates clarity for you to live a narrower life. Therefore, I believe real freedom is having a true sense of “self-awareness”. It is acknowledging who you truly are, understanding your strengths and weaknesses, and beginning the process of working on them daily.

Fear. False. Evidence. Appearing. Real. Seneca believed we suffer more in imagination than reality. In the book, “Think like a monk”, by Jay Shetty, he defines our four key motivations for life:

  1. Fear. We are driven by sickness, poverty, and fear of hell or death.  
  2. Desire. We seek personal gratification through success, wealth, and pleasure.
  3. Duty. We are motivated by gratitude, responsibility, and a desire to do the right thing.
  4. Love. We are compelled by caring for others and the urge to help them.

There is a quote that says, “you can’t be anything you want, but you can be everything you are.” Shetty discusses a plethora of successful habits that can help you win the morning, overcome negative thoughts and beliefs, discover your purpose, build healthier relationships, gain more personal confidence, improve our character and much more.

Here’s a few key takeaways from the book:

-Your passion is for you, your purpose is for others.

-Location has energy; time has memory.

-Change happens with small steps and big priorities.

-We have seventy thousand separate thoughts daily.

-Our mind is consistently predicting what is going to happen next.

-You are who you are when no one is watching.

-People come into your life for a reason, season, or lifetime.

-Trust is a daily practice.

Five primary motivations for connection: physical connection, material, intellectual, emotional, and spiritual.

– “Love is the absence of judgement.’-Dalai Lama

-Until you heal your wounds from the past, you will continue to bleed.

-True service does not expect or even want anything in return.

“Think like a monk,” was a great read. We are all on the journey of discovering our purpose. We tend to chase meaningless possessions that do not help us become the best version of ourselves. Who we become is a direct reflection of who we believe we are. We become what we do. Life allows us to choose what path we want to take. Self-awareness is a superpower that most people will never cultivate. It is the GPS that helps you make better decisions and create a vision for your life. Self- awareness helps you find your purpose. Mark Cuban is coined for saying, “don’t follow your passion, follow your efforts”. If you fall in love with the process, your journey of personal growth will never end.

Quote of the Day: “Change begins with the words inside of our head.”

The Power of CHARACTER!

By Jernavis Draughn

Heraclitus is quoted for saying, “A man’s character is his FATE.” Our character is connected to who we believe we are or trying to become. Character is built through adolescence, family, teachers, environment, coaches, mentors, friends, and our ethnic culture. Good character, or moral force, is like a personal security system for your LIFE. Charles Horton once said, “I am not what I think I am, and I am not what you think I am. I am what I think YOU think I AM.” Self-reflection is the only vehicle to self-growth. Typically, the person we believe we are internally, reflects how we respond externally. We have to be continually repainting our life canvas. Ensuring that we are constantly improving and growing in all areas of life.

We lead our lives by our beliefs. If a person wants to change his belief system, he has to change his ideas about himself or his ideas about the world. A value is a belief. Values are behaviors or standards that govern our daily actions. In the book, “The power of character in leadership”, by Dr. Myles Monroe, discusses how our values lead our lives. Here are four areas Monroe shows the influence our personal values have on us.

  1. Values grow out of personal or corporate philosophy.
  2. Values are more important than rules.
  3. Values outlive GOALS.
  4. A person values will be revealed by the way we conduct ourselves.

Character is who we are when no one else is watching. Character is your BRAND. It is what everyone says about you when you are not present. Monroe says, “a person with character “policies” himself. Exercising self-control in accordance with their belief.” In his book, Monroe gives a few examples of what “Character Means”:

-Character means having a commitment to a set of values without compromise.

-Character means being dedicated to a set of standards without warning.

Character means making sacrifices in support of your principles.

Character means making a continual effort to integrate your thoughts, words, and actions.

We live in a world where our entire life is public. Any personal downfall can be exploited on every social media platform out there. Our character is the only thing we have to protect us from being influenced or persuaded into committing an action that can or will be regretted in the future. It is a daily job to continually renew and feed our mind with positive, uplifting, and progressive information. Growth is intentional. Character is manifested when our values, principles, morals, and standards are tested. Discover who you want to become first and define the values, standards, and principles you have to live by in order to become that person. We all will be tested in some way in life, remember your character is what people will say about you at your funeral.

Quote of the Day: “The currency of leadership is TRUST!”- Dr. Myles Monroe

Seven habits to learn FASTER and STUDY BETTER!

By Jernavis Draughn

Learning is the beginning to creating intrinsic value and wealth. They say the more you learn, the more you EARN. In the world today with everything changing at a rapid pace, the faster you learn, the faster you earn. All learning is state and self- dependent. Being emotionally present and focused is one of the keys to remembering what you learn. School does not teach us how to learn, which is another reason why I think people do not enjoy the process of learning. The VAK (Visual, Auditory and Kinesthetic) learning system model, is a methodology that we have implemented into our year-round leadership development academy. Depending on your learning style, you will use one of these methods more often. The goal is to discover which style helps you to learn at a faster pace and more efficient. This process is called meta learning, which means learning how to learn.

In the book “Limitless, by Jim Kwik, he discusses the three-step limitless model: Mindset, “The What”, deeply held beliefs, attitudes, and assumptions we create about who we are, how the world works, what we deserve, etc. Motivation, “The Why”, the purpose someone has for taking action. Lastly, Method, “The How”, a specific process for accomplishing something especially an orderly, logical, or systematic way of instructions. One of the key takeaways from the book that provided me great value was, the seven habits to learn faster and study better.

  1. Employ Active Recall. Process which you review the material you read and then immediately check to see how much you remembered.
  2. Employ Spaced Repetition. Review in morning and night. Test yourself on what you remembered.
  3. Manage the state your in. All learning is state dependent.
  4. Use your sense of smell. Light rosemary, peppermint, or lemon while reading, studying or learning anything.
  5. Music for the mind. Try listening to Baroque music.
  6. Listen with your whole BRAIN. Be present and focus completely on the task at hand.
  7. Take note of taking notes. Be clear on the “why”, regarding the notes your taking.

Brian Herbert is coined for saying, “the capacity to learn is a gift; the ability to learn is a skill; the willingness to learn is a choice. We live in the information age, where the more you know in your field of work is tangible value.

Becoming a lifelong learner is the start of you taking control of your life’s destiny. We are  all prisoners to our choices. Try for one week to implement learning, reading, or watching something educational into your daily routine. Remember progress equals happiness and life is GROWTH.

Are you playing to WIN in LIFE, CAREER, or BUSINESS?

By Jernavis Draughn

If you are not taking score you are just PRACTICING. Life is a fight for territory. Playing the game of life to just play is meaningless, playing to win is intentional. It requires thinking, planning, preparing, and taking massive action. It starts with a strategy. Deciding what winning looks like for you in all facets of your life. What is winning? Is it earning a certain amount of income? Is it spending quality time with family and friends? Is it driving a certain type of car or living in a certain size house? Is it being able to travel the world? Is it having financial freedom? Reasons reap results. What is your “why’ behind everything you do? What will push you to take consistent and strategic action daily?

Being a retired athlete, you ultimately learn that winning is the only option. Your conditioned to compete and to leave it all on the table every time you show up. I have learned winning in anything in life starts with EFFORT, by doing the work. When you implement strategy behind effort and work ethic, more opportunity arises. Robin Sharma is coined for saying,“what you do daily is your life in miniature.” When you discover your why, you will find the WAY. Strategy is a choice. The purpose of systems is to ensure consistency. In the book, “Playing to win, how strategy works”, by A.G. Lafley and Roger L. Martin, explains how strategy is one of the major keys to consistently winning in business.

Lafely and Martin go over five questions to help you build a strategic business plan.

  1. What is your winning aspiration? What is the purpose of your company?
  2. Where will you play? Partnerships? Online? Brick and Mortar? Territories? Target audience?
  3. How will you win? How will you win on your chosen playing field?
  4. What capabilities must be in place? Who will you need? Who will you have to become? What will you need to learn?
  5. What management systems are required? What type of system do you need to create consistent results?

Here’s some key takeaways from the book, Playing to win, that can help grow your business:

-Do not try to capture all segments.

-Look for a place to play that will enable you to attack from unexpected directions.

-Winning means providing a better consumer and customer value equation than your competitors do and providing it on a sustainable basis.

-Differentiation. We offer products or services that are perceived to be distinctively more valuable to customers, with the same cost structure that competitors use.

-Measurement provides focus and feedback.

Strategy is a way to win. Having a competitive advantage helps you create consistent success. Playing to win in anything, means being more intentional, goal oriented, focus, strategic, mission and purpose driven. See strategy as a process rather than a result. Remember success has no FINISH LINE.

Quote of the Day: “The ability to learn faster than your competitors may be the only sustainable competitive advantage.” -Arie de Geus

What is your company BRAND type?

By Jernavis Draughn

Jeff Bezos once said your brand is what everyone says about you when you’re NOT in the room. Over the last year and a half, our company “Athletes Global” has become more focused on what we want our brand to stand for. We want to align our “what”, with our “why” and our “how”. So our teammates echo and behave consistently with our mission and culture. Your brand is your BUSINESS. The operations of a company will impact the culture, by shaping how people work. The culture also impacts operations by making it work effectively and efficiently. Your culture defines your leadership. It actually affects how you provide your services, even down to the packaging of your products. It also affects customer service, how you win, and how you respond to failure and conflict. All of this defines your BRAND.

In the book “Fusion”, by Denise Lee Yohn, it introduces how integrating brand and culture powers the world’s greatest companies. Here’s nine different brand types that companies are defined by.

  1. Disruptive Brands. Completely changes the entire industry. Examples: Tesla, Apple, Amazon, Walmart
  2. Conscious Brands. Mission to make a positive impact on society. Examples:  American Red Cross, Melinda & Bill Gates Foundation, and LinkedIn
  3. Service Brands. Deliver high quality customer care and service. Examples: Chic-fil-A, Trader Joe’s and BMW
  4. Value Brands. Offer low prices for basic quality products or services. Examples: Walmart, Subway, Amazon
  5. Innovative Brands. Consistently introducing advanced and breakthrough products and services. Examples: Tesla, Disney, Apple
  6. Performance Brands. Produce and deliver superior performance and dependability. Examples: Proctor & Gamble, Toyota, Cisco
  7. Luxury Brands. Higher quality at higher prices. Examples: Mercedes, Hermes, Louis Vutton
  8. Style Brands. Differentiated by the products or services look and feel. Examples: Nike, Airbnb, Starbucks
  9. Experience Brands. Differentiated by the experience they provide. Examples: Disney, AMC, Hilton, Apple, Amazon, Starbucks

What is your company brand type? What is your employee and customer experiences? How would they rate them? Your organizational culture is largely shaped by its purpose and values. Becoming clear on how you want you’re Brand to be defined, will help build a clear vision, mission and a company culture that is committed to success.

Quote of the Day: “Products are made in the factory, but brands are created in the mind.”-Walter Landor

Questions are the ANSWER????

By Jernavis Draughn

David Cooperrider once said, we live in the world our QUESTIONS create. This is one of our sales and leadership practices we use at Athletes Global Corporation. Everything that has been created today, started as a question. Just think about it, the cell phone, television, cars, trucks, restaurants, shoes, radio, a table, toothbrush, coats, pants, chairs, floss, vacuum and the list can go on for days. Our thoughts create our reality. Have you ever thought about, what you think about? What type of thoughts run across your mind daily? What type of questions are you asking yourself daily? What type of problems are you trying to solve? How big is your thought for what you would like to accomplish in life?

Now let’s go deeper into understanding how questions create and build our relationships. The most efficient way to learn, connect or understand someone is by asking them questions to discover the who, what, when, where, or how. If you’re in a disagreement with someone and you lack clarity in why they are upset, the easiest way for you to learn why they are upset, is to ask, “what did I do wrong? If you’re in a sales meeting with a new prospect, the fastest way for you to discover their needs and wants, is through asking the right questions. Questions create clarity.

In the book, “The Coaching Habit”, by Michael Bungay Stanier, he discusses the seven essential questions that help managers lead better.

  1. The Kickstart Question. What’s on your mind?

-We are what we give our attention too. You first have to know what’s on their mind to help them solve the problem.

2. The AWE Question. And What Else?

-More options can lead to better decisions, better decisions lead to greater success.

3. The Focus Question. What’s the real challenge here for you?

-As a leader you have to help people narrow their focus.

4. The Foundation Question. What do you want?

-Discover what makes their heart sing. What goals and aspirations do they have for their life?

5. The Lazy Question. How can I help you?

-People play three roles: Victim, Persecutor or Rescuer. As leader, you have to discover what exactly does the person needs or wants from you.

6. The Strategic Question. If you are saying YES to this, what are you saying NO to?

– “The essence of strategy is choosing what NOT to do.”-Micheal Porter

-Saying yes more slowly means being willing to stay curious before committing.

7. The Learning Question. What was most useful for you?

-Reflection is a form of practice. We can’t grow unless we reflect on our success and FAILURES.

-Experience is not the best teacher, EVALUATED experience is.

The Coaching Habit was a great read. It opened my mind even more to why questions are answer. The key takeaways from this blog are, learn how to ask the right questions, listen before speaking. Lastly, become more interested, then interesting. Clarity is power and the only way you can understand someone’s point of view is by asking QUESTIONS.

Quote of the Day: “Listening is the only vehicle to learning.”

Why PRACTICE = PROGRESS!

By Jernavis Draughn

Aristotle once said, “we are what we repeatedly do, excellence is not an act but a habit”. Practice is the foundation to growing in any facet of your life. If you are struggling with a subject in school, the only way to improve is to practice the subject more. If your business is failing to grow quarterly, then you need to implement new strategies and practices that will help you drive daily sales. If you are in a relationship that lacks communication, the only way to improve that area is to practice carving out time to communicate more on how you feel about each other and the relationship. It can be a sports, hobby or skill set, the only way for it to improve is by practicing. Practice makes permanent.

I’ve done research and found deliberate practice is one of the best methods for consistent growth. Coined by Anders Ericsson, deliberate practice refers to a special type of practice that is purposeful and systematic. While regular practice might include mindless repetitions, deliberate practice requires focused attention and is conducted with the specific goal of improving performance. Practicing with a purpose, while receiving feedback. We mistake movement with achievement. Our daily actions often do not lead to an outcome or result that we genuinely want. They say when you walk in purpose, you will collide with destiny.

In the book, “Practice Perfect”, by Doug Lemov, he explains forty-two rules for getting better at getting better. Here’s ten of the rules that stood out to me from the book that will help you grow in any area of your life.

  1. Encode success. Engineer practice activity so that the success rate is reliably high. Practice getting it right.
  2. Practice the 80/20 principle. Identify the 20 percent of things you could practice that will deliver 80 percent of the value.
  3. Unlock creativity with repetition. Automate skills to free others cognition to be more creative.
  4. Correct instead of critique. Feedback automatically helps people get better.
  5. Isolate the skill your trying to improve on. Focus on that one skill until you see improvement.
  6. Replace your purpose with an objective. Create measurable and manageable objectives and goals for your program daily.
  7. Make a plan. Plan with data driven objectives in mind and plan to adapt.
  8. Make each minute matter.
  9. Model and describe what to focus on.
  10. Let the mind follow the body. Learn skills to automaticity. Master your craft.

Practice equals progress. There’s a quote from the book by Dan Heath that exemplifies the value of practice. “The enemies of practice are pride, fear and self-satisfaction”. To practice requires humility. It forces us to admit that we don’t know everything. To practice isn’t to declare, ‘I’m bad.’ To practice is to declare, ‘I can be better.” When you fall in love with practicing, you have opened the door to discovering your passion, which can lead you to finding your life purpose.

Quote of the Day: “Deliberate practice equals progress.”

The Shoe Dog BILLIONAIRE

By Jernavis Draughn

The Shoe Dog Billionaire, by Phil Knight is a remarkable story that explains the honest path to business success. From running track at the University of Oregon to meeting his first business partner Bill Bowerman who coached him in college. Bowerman, the mastermind behind the first designs and implementation of improving the experience for every athlete performing in Nikes. The book takes you through a roller coaster ride of how Knight started Blue Ribbon Sports and changed the name to Nike in 1971. Winning law a suit from one of the biggest Japanese shoe companies that he partnered up with to create shoes for his company Blue Ribbon Sports, to owing $25 million to the United States Custom Service.

Knight had a unique leadership style of giving autonomy without affirming you of your success. Knight would push you to never rest on your laurels, but to build a hunger for more. Knight was an athlete at heart with a competitive spirit to always find a way to WIN. His leadership style pushed you to discover your unique gifts and to maximize them to your best ability. What Warren Buffet calls, defining your circle of competence. By the 90s Nike had finally overcame there achilles hill, “Adidas” as the number one shoe company in the world.

The Nike swoosh logo that Knight paid Carolyn Davidson only $35 to own, changed the brand to what people now know worldwide. The growth of Nike skyrocketed after the change of their logo and helped expand nationally. Despite the growth, Knight was constantly looking for ways to be mentally present and balance family life with his wife Penny and two sons. Success demands sacrifice. Knight believed, “Hard work is critical, a good team is essential, brains and determination are invaluable, but luck may decide the outcome.”

From signing the likes of Tiger Woods, Michael Jordan, Bo Jackson, and Andre Agassi, Nike has recreated the shoe and sports apparel industry. With over 1.152 retail stores today and a networth of 34.8 billion. Nike employs over 73,100 people worldwide. They consistently pivot and innovate on all levels within there company. I will leave you with the last passage from the book She Dog Billionaire that defines who Phil Knight is and what compelled him to keep going through the storms he endured. “Have faith in yourself but have faith in FAITH. Not faith as others define it. Faith as you define it. Faith as faith defines itself in your heart.

Quote of your Day: “Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”-Benjamin Franklin

Why the FUTURE is faster than you THINK


By Jernavis Draughn

The future is closer than what you think! We have been living in the future for years now. The moment Steve Jobs introduced us to the iPhone in 2007, technology in all industries has grown rapidly. From the likes of Amazon, Google, and Facebook, the increase of implementing algorithms to help anticipate and respond to our needs, has scaled these companies to new heights. If you’re in business today, you must be thinking about your future customers and how your industry will be changing this decade with artificial intelligence on the way. As Peter Drucker once said, “if you want something new, you have to stop doing something old.” Where will your industry be in five to ten years? Will it be taken over by artificial intelligence? Have you started to prepare? Pivot? Innovate for what the future holds for your job industry or business?

Are you adapting to what’s coming? All great change is preceded by chaos. Technology is disrupting all industries. How do you embrace change? These are the questions you must continue asking yourself to stay ahead of competition, not only with companies, but with artificial intelligence. In the book “The future is faster than you think”, by Peter Diamandis and Steven Kother, they discuss the seven forces of innovation.

  1. Saved Time. Google searches daily, 3.5 billion queries a day processed. Google alone saves us 52.4 billion minutes daily.

-Amazon Prime. Innovation demands free time.

-Trains- A normal trip is four days.

-Airplane- a normal trip is two to four hours.

-Hyper Loop- a normal Trip is thirty minutes.

2. Availability of capital. More cash means more people experimenting, failing, and eventually succeeding.

-Easier for innovators to find funding than ever before.

-Crowd funding or Kickstarter.

3. Demonetization. Innovation demands research. Your iPhone is a SUPER-COMPUTER.

4. More Geniuses. Humans are smarter because of the access to information.

5. Communication Abundance. We have the power to network. A tool that allows minds to connect with other minds, exchange ideas and spark innovation.

6. New Business Models. Internet, Franchises, Hyper Markets, and Block Chain.

7. Longer Lives. The extended healthy human life span allows more opportunity for growth in all areas.

Here are some industries on the verge of becoming deceased: Customer Service, Cashiers, Retail, Shopping Malls, and Advertising.

Here’s what’s coming in our near FUTURE:

Uber aerial ride sharing (shared air transportation) watch the video: https://www.uber.com/us/en/elevate/  by 2023

Autonomous car rollouts (cars driving themselves) by 2020

Hyper Loop. High speed travel through low pressure tubes. You will be able to travel from Chicago to DC in 30 minutes, New York to DC in 29 minutes.

Elon Musk rockets coming soon. The rockets will be able to fly you anywhere on earth in under an hour.

Google Lens. A visual search engine. https://www.youtube.com/watch?v=bqD9i4_S87s

Virtual reality movies. Where you will be able to feel the movie while watching it.

The future is really coming faster than you think. Research the industry that you’re working in now to see where it’s going, what changes are coming in the market, in order to ensure it is going to exist in the next decade. John wooden believed,” failing to plan is planning to FAIL”. Change before you are ready and you will be prepared for what’s coming in the FUTURE.

Quote of the Day: “You can’t solve a problem on the same level that it was created. You have to rise above it to the next level.” –Albert Einstein