Wealth CREATION!

By Jernavis Draughn

We all are yearning for financial FREEDOM. They say wealth is just a code for “freedom”, which is the ultimate gift of life. Why do we go to work every day? Why do we go to school for certain degrees? Why do we go after certifications that add value to our resume? Why do we set goals for our life? These actions lead to our “Why”, for everything we do or fail to do in our lives. Some people create financial goals that will help them reach the land of financial freedom. Some people have a certain amount of money to be saved before they retire comfortably.  Wealth is built by one good decision at a time. Therefore your destiny is determined by your decisions.

In the book, “Wealth Can’t Wait”, by David Orsborn and Paul Morris, they suggest that everyone should create a wealth vision. They explain you have to plan for wealth, take action steps to move yourself forward, work with people that have knowledge about wealth creation and hold yourself accountable. Martin Luther King once said, “The line of progress is never straight.” You have to be intentional on learning everything you can about wealth creation and implementing the strategies into action. Thinking of yourself as a corporation, you will naturally build wealth. Corporations have multiple streams of revenue. Studies say the average millionaire has seven streams of income.

Everyone earns two forms of income. Earned income is where you put the time in and work for it. Passive income is where it comes without any time or work rendered by you. Shift your thinking from working for money to working for WEALTH! This mindset will inspire you to start thinking about new ways you can increase your income streams. Osborn and Morris, also explained, “The seven habits that build wealth.”

  1. Live life by design. Start with the end in mind.
  2. Make business decisions based on solid fundamentals. Do your homework, read and research first.
  3. Stick with what you know and drill deep. Build where you can make a difference.
  4. Earn more by learning more.
  5. Chunk down big goals and hold yourself accountable daily.
  6. Spend less than you earn and invest the rest.
  7. Let go of the small stuff.

Write down your vision and make it plain. Helen Keller is coined for saying; the worst thing is to have sight with no vision.” Wealth creation starts with a decision to implement the daily habits that lead to financial freedom. Spend less than you earn. Save money to invest in vehicles that create more money. Wealth is what you don’t see and can’t spend.

Quote of the Day: “Energy and imagination are the springboards to wealth creation.”-Brian Tracy

What’s your next FIVE moves?

By Jernavis Draughn

Clarity is power. Jim Rohn is coined for saying, “You have to make measurable progress in reasonable time.” Clarity comes from making decisions that are aligned with your core beliefs and values. Who are you becoming? Who do you want to be? What type of life do you want? The bible says, “without vision, people perish.” The worst thing in life is to have sight but no vision for where you want to go. We often create our vision from our parents, friends, mentors, celebrities, books, movies, or shows. However, your vision is connected to passion, which helps you discover your PURPOSE for being on this earth. The two best days in life are; when you were born and when you discover what you were born to do.

Your next five moves, by Patrick Bet-David, is by far one of the best business books I have ever read. Bet-David explains four keys to discovering your vision.

  1. Your vision must align with who you want to be.
  2. Your choices must align with your visions.
  3. Your effort must align with the size of your vision.
  4. Your behavior must align with your values and principles.

What drives you to reach your goals? To improve or grow? Are you driven by extrinsic values or intrinsic things? There is nothing wrong with wanting the finer things in life, the nice car or big house, when your values and principles are intact. What you have or own should not define who YOU are. Identity drives behavior, but a flawed identity can drive you to the wrong destination. Bet-David goes over four key drivers that lead our life: advancement, madness, individuality, and purpose. Bet-David explains his result based driven decision-making process, “ITR” (Investment, Time, Return).

  1. Investment. How much will it cost or save us?
  2. Time. How much time will it take us or save us?
  3. Return. Calculate the return on the money and time involved in the decision.

This methodology helps you make better decisions, by focusing on the speed and value of the result or outcome you are looking to receive. Your next five moves walks you through the steps of growing your business to teaching you how to become a better leader. The book describes four responsibilities of a CEO.

  1. Operating Systems. This is about tightening up your systems, technology, and processes and making them more effective and efficient.
  2. Business Development/Sales. Creating new relationships with new vendors, clients, and new partnerships. Making the sales process better.
  3. Next Innovative Campaign. You may launch a program or promotion that is potentially game changing. Create a campaign to drive rapid revenue growth.
  4. Leadership Development. Exponential growth depends on your ability to develop other people into effective leaders.

Growth is intentional. It is a new year and hopefully you have taken some time to reflect and write down who you want to become and all personal, financial, health, and spiritual goals you want to achieve.  We have one life to live, no second chances, only REGRETS. My focus this year is “Intentional Living”. Where any action I take or thought I create, will lead to positive OUTCOMES only. It is a hard task to commit too, but it is worth the return on investment. What will you focus on improving this year? What small habits will you implement to lead you to reaching your goals? Who do you want to become this year? Remember your goals shape your identity.

Quote of the Day: “Move in silence and execute relentlessly.”-Marc Ecko

Are you playing to WIN in LIFE, CAREER, or BUSINESS?

By Jernavis Draughn

If you are not taking score you are just PRACTICING. Life is a fight for territory. Playing the game of life to just play is meaningless, playing to win is intentional. It requires thinking, planning, preparing, and taking massive action. It starts with a strategy. Deciding what winning looks like for you in all facets of your life. What is winning? Is it earning a certain amount of income? Is it spending quality time with family and friends? Is it driving a certain type of car or living in a certain size house? Is it being able to travel the world? Is it having financial freedom? Reasons reap results. What is your “why’ behind everything you do? What will push you to take consistent and strategic action daily?

Being a retired athlete, you ultimately learn that winning is the only option. Your conditioned to compete and to leave it all on the table every time you show up. I have learned winning in anything in life starts with EFFORT, by doing the work. When you implement strategy behind effort and work ethic, more opportunity arises. Robin Sharma is coined for saying,“what you do daily is your life in miniature.” When you discover your why, you will find the WAY. Strategy is a choice. The purpose of systems is to ensure consistency. In the book, “Playing to win, how strategy works”, by A.G. Lafley and Roger L. Martin, explains how strategy is one of the major keys to consistently winning in business.

Lafely and Martin go over five questions to help you build a strategic business plan.

  1. What is your winning aspiration? What is the purpose of your company?
  2. Where will you play? Partnerships? Online? Brick and Mortar? Territories? Target audience?
  3. How will you win? How will you win on your chosen playing field?
  4. What capabilities must be in place? Who will you need? Who will you have to become? What will you need to learn?
  5. What management systems are required? What type of system do you need to create consistent results?

Here’s some key takeaways from the book, Playing to win, that can help grow your business:

-Do not try to capture all segments.

-Look for a place to play that will enable you to attack from unexpected directions.

-Winning means providing a better consumer and customer value equation than your competitors do and providing it on a sustainable basis.

-Differentiation. We offer products or services that are perceived to be distinctively more valuable to customers, with the same cost structure that competitors use.

-Measurement provides focus and feedback.

Strategy is a way to win. Having a competitive advantage helps you create consistent success. Playing to win in anything, means being more intentional, goal oriented, focus, strategic, mission and purpose driven. See strategy as a process rather than a result. Remember success has no FINISH LINE.

Quote of the Day: “The ability to learn faster than your competitors may be the only sustainable competitive advantage.” -Arie de Geus

What is your company BRAND type?

By Jernavis Draughn

Jeff Bezos once said your brand is what everyone says about you when you’re NOT in the room. Over the last year and a half, our company “Athletes Global” has become more focused on what we want our brand to stand for. We want to align our “what”, with our “why” and our “how”. So our teammates echo and behave consistently with our mission and culture. Your brand is your BUSINESS. The operations of a company will impact the culture, by shaping how people work. The culture also impacts operations by making it work effectively and efficiently. Your culture defines your leadership. It actually affects how you provide your services, even down to the packaging of your products. It also affects customer service, how you win, and how you respond to failure and conflict. All of this defines your BRAND.

In the book “Fusion”, by Denise Lee Yohn, it introduces how integrating brand and culture powers the world’s greatest companies. Here’s nine different brand types that companies are defined by.

  1. Disruptive Brands. Completely changes the entire industry. Examples: Tesla, Apple, Amazon, Walmart
  2. Conscious Brands. Mission to make a positive impact on society. Examples:  American Red Cross, Melinda & Bill Gates Foundation, and LinkedIn
  3. Service Brands. Deliver high quality customer care and service. Examples: Chic-fil-A, Trader Joe’s and BMW
  4. Value Brands. Offer low prices for basic quality products or services. Examples: Walmart, Subway, Amazon
  5. Innovative Brands. Consistently introducing advanced and breakthrough products and services. Examples: Tesla, Disney, Apple
  6. Performance Brands. Produce and deliver superior performance and dependability. Examples: Proctor & Gamble, Toyota, Cisco
  7. Luxury Brands. Higher quality at higher prices. Examples: Mercedes, Hermes, Louis Vutton
  8. Style Brands. Differentiated by the products or services look and feel. Examples: Nike, Airbnb, Starbucks
  9. Experience Brands. Differentiated by the experience they provide. Examples: Disney, AMC, Hilton, Apple, Amazon, Starbucks

What is your company brand type? What is your employee and customer experiences? How would they rate them? Your organizational culture is largely shaped by its purpose and values. Becoming clear on how you want you’re Brand to be defined, will help build a clear vision, mission and a company culture that is committed to success.

Quote of the Day: “Products are made in the factory, but brands are created in the mind.”-Walter Landor

Questions are the ANSWER????

By Jernavis Draughn

David Cooperrider once said, we live in the world our QUESTIONS create. This is one of our sales and leadership practices we use at Athletes Global Corporation. Everything that has been created today, started as a question. Just think about it, the cell phone, television, cars, trucks, restaurants, shoes, radio, a table, toothbrush, coats, pants, chairs, floss, vacuum and the list can go on for days. Our thoughts create our reality. Have you ever thought about, what you think about? What type of thoughts run across your mind daily? What type of questions are you asking yourself daily? What type of problems are you trying to solve? How big is your thought for what you would like to accomplish in life?

Now let’s go deeper into understanding how questions create and build our relationships. The most efficient way to learn, connect or understand someone is by asking them questions to discover the who, what, when, where, or how. If you’re in a disagreement with someone and you lack clarity in why they are upset, the easiest way for you to learn why they are upset, is to ask, “what did I do wrong? If you’re in a sales meeting with a new prospect, the fastest way for you to discover their needs and wants, is through asking the right questions. Questions create clarity.

In the book, “The Coaching Habit”, by Michael Bungay Stanier, he discusses the seven essential questions that help managers lead better.

  1. The Kickstart Question. What’s on your mind?

-We are what we give our attention too. You first have to know what’s on their mind to help them solve the problem.

2. The AWE Question. And What Else?

-More options can lead to better decisions, better decisions lead to greater success.

3. The Focus Question. What’s the real challenge here for you?

-As a leader you have to help people narrow their focus.

4. The Foundation Question. What do you want?

-Discover what makes their heart sing. What goals and aspirations do they have for their life?

5. The Lazy Question. How can I help you?

-People play three roles: Victim, Persecutor or Rescuer. As leader, you have to discover what exactly does the person needs or wants from you.

6. The Strategic Question. If you are saying YES to this, what are you saying NO to?

– “The essence of strategy is choosing what NOT to do.”-Micheal Porter

-Saying yes more slowly means being willing to stay curious before committing.

7. The Learning Question. What was most useful for you?

-Reflection is a form of practice. We can’t grow unless we reflect on our success and FAILURES.

-Experience is not the best teacher, EVALUATED experience is.

The Coaching Habit was a great read. It opened my mind even more to why questions are answer. The key takeaways from this blog are, learn how to ask the right questions, listen before speaking. Lastly, become more interested, then interesting. Clarity is power and the only way you can understand someone’s point of view is by asking QUESTIONS.

Quote of the Day: “Listening is the only vehicle to learning.”

The Shoe Dog BILLIONAIRE

By Jernavis Draughn

The Shoe Dog Billionaire, by Phil Knight is a remarkable story that explains the honest path to business success. From running track at the University of Oregon to meeting his first business partner Bill Bowerman who coached him in college. Bowerman, the mastermind behind the first designs and implementation of improving the experience for every athlete performing in Nikes. The book takes you through a roller coaster ride of how Knight started Blue Ribbon Sports and changed the name to Nike in 1971. Winning law a suit from one of the biggest Japanese shoe companies that he partnered up with to create shoes for his company Blue Ribbon Sports, to owing $25 million to the United States Custom Service.

Knight had a unique leadership style of giving autonomy without affirming you of your success. Knight would push you to never rest on your laurels, but to build a hunger for more. Knight was an athlete at heart with a competitive spirit to always find a way to WIN. His leadership style pushed you to discover your unique gifts and to maximize them to your best ability. What Warren Buffet calls, defining your circle of competence. By the 90s Nike had finally overcame there achilles hill, “Adidas” as the number one shoe company in the world.

The Nike swoosh logo that Knight paid Carolyn Davidson only $35 to own, changed the brand to what people now know worldwide. The growth of Nike skyrocketed after the change of their logo and helped expand nationally. Despite the growth, Knight was constantly looking for ways to be mentally present and balance family life with his wife Penny and two sons. Success demands sacrifice. Knight believed, “Hard work is critical, a good team is essential, brains and determination are invaluable, but luck may decide the outcome.”

From signing the likes of Tiger Woods, Michael Jordan, Bo Jackson, and Andre Agassi, Nike has recreated the shoe and sports apparel industry. With over 1.152 retail stores today and a networth of 34.8 billion. Nike employs over 73,100 people worldwide. They consistently pivot and innovate on all levels within there company. I will leave you with the last passage from the book She Dog Billionaire that defines who Phil Knight is and what compelled him to keep going through the storms he endured. “Have faith in yourself but have faith in FAITH. Not faith as others define it. Faith as you define it. Faith as faith defines itself in your heart.

Quote of your Day: “Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”-Benjamin Franklin

Why the FUTURE is faster than you THINK


By Jernavis Draughn

The future is closer than what you think! We have been living in the future for years now. The moment Steve Jobs introduced us to the iPhone in 2007, technology in all industries has grown rapidly. From the likes of Amazon, Google, and Facebook, the increase of implementing algorithms to help anticipate and respond to our needs, has scaled these companies to new heights. If you’re in business today, you must be thinking about your future customers and how your industry will be changing this decade with artificial intelligence on the way. As Peter Drucker once said, “if you want something new, you have to stop doing something old.” Where will your industry be in five to ten years? Will it be taken over by artificial intelligence? Have you started to prepare? Pivot? Innovate for what the future holds for your job industry or business?

Are you adapting to what’s coming? All great change is preceded by chaos. Technology is disrupting all industries. How do you embrace change? These are the questions you must continue asking yourself to stay ahead of competition, not only with companies, but with artificial intelligence. In the book “The future is faster than you think”, by Peter Diamandis and Steven Kother, they discuss the seven forces of innovation.

  1. Saved Time. Google searches daily, 3.5 billion queries a day processed. Google alone saves us 52.4 billion minutes daily.

-Amazon Prime. Innovation demands free time.

-Trains- A normal trip is four days.

-Airplane- a normal trip is two to four hours.

-Hyper Loop- a normal Trip is thirty minutes.

2. Availability of capital. More cash means more people experimenting, failing, and eventually succeeding.

-Easier for innovators to find funding than ever before.

-Crowd funding or Kickstarter.

3. Demonetization. Innovation demands research. Your iPhone is a SUPER-COMPUTER.

4. More Geniuses. Humans are smarter because of the access to information.

5. Communication Abundance. We have the power to network. A tool that allows minds to connect with other minds, exchange ideas and spark innovation.

6. New Business Models. Internet, Franchises, Hyper Markets, and Block Chain.

7. Longer Lives. The extended healthy human life span allows more opportunity for growth in all areas.

Here are some industries on the verge of becoming deceased: Customer Service, Cashiers, Retail, Shopping Malls, and Advertising.

Here’s what’s coming in our near FUTURE:

Uber aerial ride sharing (shared air transportation) watch the video: https://www.uber.com/us/en/elevate/  by 2023

Autonomous car rollouts (cars driving themselves) by 2020

Hyper Loop. High speed travel through low pressure tubes. You will be able to travel from Chicago to DC in 30 minutes, New York to DC in 29 minutes.

Elon Musk rockets coming soon. The rockets will be able to fly you anywhere on earth in under an hour.

Google Lens. A visual search engine. https://www.youtube.com/watch?v=bqD9i4_S87s

Virtual reality movies. Where you will be able to feel the movie while watching it.

The future is really coming faster than you think. Research the industry that you’re working in now to see where it’s going, what changes are coming in the market, in order to ensure it is going to exist in the next decade. John wooden believed,” failing to plan is planning to FAIL”. Change before you are ready and you will be prepared for what’s coming in the FUTURE.

Quote of the Day: “You can’t solve a problem on the same level that it was created. You have to rise above it to the next level.” –Albert Einstein

Seven Habits of a Successful LEADER

By Jernavis Draughn

Leadership is not a title; it is a choice. You make the decision to become a leader. I believe everyone has leadership qualities, even if they don’t hold the title of a leader. The best leaders have mastered the art of doing these two things, inspiring and impacting people lives. We live in a world with over 7 billion people and we are consistently meeting, listening, and conversating with people daily. The impact or how we inspire people with our words and actions leave a lasting impression on them. Maya Angelou once said, people don’t remember what you say, or what you did, but they will always remember how you made them FEEL.” Leadership is influence. You must lead with your life. Your words must match your actions. The reason why Leadership is a lifestyle.

Athletes Global is a leadership development organization. Our mission is to develop future leaders through our services we provide. We consistently preach this to our teammates to help create a clear vision and the purpose of our organization. It takes a leader to build another leader. You must lead with purpose, be open minded, understanding, calm, positive, give praise, affirm, provide clarity, reinforce, and consistently repeat the purpose and vision of our organization. I’ve failed so many times as leader, that I’ve fell in love with learning everything I can to improve my leadership skills in all facets of my life. Learning is the foundation to self-improvement. Leaders are readers. New information can change your current situation. You first must commit to growing as leader and seeing the value of doing it.

In the book The Ultimate Competitive Advantage, by Shawn D. Moon and Sue Dathe-Douglass, they discuss the seven habits of a successful leader.

  1. Proactive. They take initiative and responsibility for results.
  2. Purpose. They begin with the end in mind. By having a sense of mission and vision that is clear, compelling and infectious.
  3. Put First Things First. Focus on getting the right things done. There’s a difference between important task vs. urgent task.
  4. Think Win/Win. Provide mutual benefit by respectfully seeking to benefit others as well as yourself. Givers Gain!
  5. Seek first to understand then to be understood. Empathize in order to understand people and their perspectives before sharing your own. “You can’t solve a problem you don’t understand.”
  6. Synergize. Leverage the gifts and resources of other people. Give autonomy and allow risk taking and creativity.
  7. Sharpen the saw. Keep getting better and more capable, never standing still. Commit to lifelong learning.

Winston Churchill, once said, “Leadership is the ability to go from failure to failure without loosing enthusiasm.” It’s an infinite game that you commit to improving on for life. You lead by example, learn to speak last, listen more than you speak, be transparent, support and help people grow. They say there’s no success without a successor. What leaders have you created, helped, impacted or inspired? I’ll leave you with one of my favorite quotes from Maya Angelou that will help summarize the purpose of this blog, which says, your legacy is every life you touch.”

Quote of the Day: ” If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”-John Quincy Adams

Why CULTURE eats strategy for BREAKFAST…!

By Jernavis Draughn

We hear the term culture used often in the world of business, sports, school and the military. Studies show the best companies that provide the best services and products have a great culture that everyone believes in. Same for the sports teams that consistently make playoffs and win championships. We live in a world where many companies are selling a five-step process to losing weight, dieting, working out, and getting rich. Online marketing is prominent for selling quick fix products or services that lead to broken promises. The longest road to success is a shortcut. These quick tactics and strategies will help create success, but not sustain it. In the book Culture Code by Daniel Coyle, he defines “Culture as a set of living relationships working toward a shared goal.” A great culture creates an environment where everyone feels safe and connected.

Here’s some questions you can ask for creating a culture:

  1. Are we connected?
  2. Do we share a future?
  3. Are we safe?

Daniel Coyle, discusses five keys to creating a successful team:

  1. Name and rank your priorities. Ex: Targets, Goals, Purpose, Vision and Mission
  2. Be 10x clear about your priorities as you think you should be. Know your why for any product or service you provide in the marketplace.
  3. Figure out where your team aims for proficiency and where it aims for creativity. Give autonomy and hold people accountable for providing or creating excellence in every area.
  4. Embrace the use of catchphrases. Our organization has its own mantras that defines our purpose, vision, mission and beliefs. Ex: Make Success a routine, Good is the enemy to great, Success leaves clues.
  5. Measure what really matters. Figure out what actions, behaviors, and your ideal teammate you need to create lasting success in your organization.
  6. Use Artifacts. Use anything that can create success mindsets, behaviors and inspire your teammates to take action.
  7. Focus on bar-setting behaviors. Praise behaviors that embody your organizations culture, beliefs and core values.

Peter Drucker was the one who coined the adage that “Culture eats strategy for breakfast.” We are in a day and time where people truly care about the mission and purpose your organization is providing. Potential employees really read your mission and vision statement to see if it aligns with their personal purpose before applying for the position. There’s no hiding what you truly stand for and your beliefs since social media has made it impossible to have any privacy. The one thing I’ve learned from reading the book “Culture Code”, is where people feel safe and connected to one another, amazing things can happen. It doesn’t matter if it’s an organization, family, sports team, school, charity, or relationship; the culture will reflect your leadership and create the positive or negative results.  

Quote of the Day: “Your brand is what everyone says about you when you’re not in the room.” -Jeff Bezos

The 3 things leaders should MEASURE

By Jernavis Draughn

Your culture reflects your LEADERSHIP. This pertains to everyone, because we all are leading someone in our lives. From the likes of a family member, spouse, athlete, student, employees, or a significant other. How do you measure your relationships to see if there growing or improving? You won’t accomplish what you don’t measure. Success in anything is not accidental. It’s intentional, purposeful and strategic. As the leader of Athletes Global Corporation, I’m always looking for ways to improve our services, products, customer service, customer retention, and employee satisfaction. We are growing at a rapid rate, which demands consistent systems and processes that will produce successful outcomes. People don’t leave companies; they leave the leaders that are leading them. Our company implements customer surveys, program reviews, referrals and recommendations that helps us continually grow.

Leaders must become evangelic with reinforcing the mission and vision of the organization to ensure everyone is marching in the right direction. I believe managers push; leaders inspire. What gets measured gets managed. The teams that are committed to continuous growth, learning and innovation create a blue ocean where they have outperformed, outworked, outlasted and out strategized their competition. Numbers never lie. If you’re not taking score, you’re just practicing. The only way for you to grow anything is by tracking the necessary processes you have in place that will determine if you’re incrementally improving.

In the book “Excellence Wins by Horst Schulze, he explains three vital things leaders should measure in their organization.

  1. Customer Satisfaction/Loyalty. Always conduct online and paper surveys. What is the customer thinking? How likely are you to come back and use our services or products? How likely are you to recommend us to your friends?
  2. Employee Satisfaction. Conduct employee assessments to see how committed they are and how they feel about their current position with the organization.
  3. Leading Indicators. Creating a system in place that will discern if were accomplishing our company mission and vision. Here’s some questions to ask yourself; Are we growing? Are our customers in love with our services? Are we over delivering to our customers?

Leaders are obsessed with growing in all areas of there life. Which requires successful habits and routines that lead to positive results. Business is only one component of our life that needs to be measured to continuously improve. Our health, spiritually, and relationships need the same fertilizing and treatment for growth. Remember change is inevitable, but progress is not. You must become intentional with what you want to achieve in all areas. Life doesn’t give you what you want, it gives you what you work for. The moment you stop measuring your growth in life, is the moment you die internally. Live with purpose!

Quote of the Day: “Most people will to win is for sale.”-Ed Mylet