BRANDING is your BUSINESS!

By Jernavis Draughn

Nothing clarifies like clarity. What does your brand echo to your clients or new prospects? What are your core values? Do your clients or teammates know what your brand stands for? In business today, your brand can build your business faster than your service or product will. The power of social media has created millions of what we call overnight successes directly from the impact of branding. I’m not saying all of these social media influencers are merely talented or skilled in a particular craft. I’m saying they have mastered consistency and the art of branding themselves in an area where people have bought in on their talents. Consistency creates credibility in building your brand or business.

Here’s the top five most valuable brands in the world, according to Brand Finance consultancy firm.

1. Amazon

2. Apple

3. Google

4. Samsung

5. Facebook

These companies have a history of value creation with a powerful brand awareness. These brands can be identified anywhere and defined by their services they provide. What separates these brands from others? First, these companies’ product and services provide consistent value where they have created raving fans as clients. Second, they all have created their own lane and have been labeled as the best at what they do or provide. I believe the character of the company will outweigh the credentials it receives. Only purposeful achievement is ultimately sustainable.

In the book Simply Brilliant by William C. Taylor, he explains there’s four pillars to creating a strategic and strong brand presence in your industry.

1. Point of view. They have a particular take on how they see the world. You believe your services or products will change the world in some capacity for the better.

2. Intensity. They offer an intense projection of who they are in everything they do. The company as a whole leads with their life, by living what they believe in.

3. Salience. They are highly intrusive. You cannot notice their activity even if not actively looking in their direction. The brand is intentionally impactful on all platforms.

4. Built on a Rock. They assert a compelling conviction that the stance they are taking is one that is uniquely theirs.

Here’s the question you should ask yourself if you’re in business now. “If you weren’t you would you do business with YOU?” What discerns if a business will go from average too good to great is the vision the company has and the purpose behind what drives the vision forward. If I can pass anything along to anyone currently in business or wants to start a business would be, start with your “WHY”. I’ve learned if your why is powerful the how is easy. That will be your driving force when you’re faced with adversity. Lastly, you must believe that your product or service will make the world a better place. Our behaviors are belief driven, so if you don’t believe in something strong enough, you will quit before you even start. Your brand breathes life into your business. Focus on the purpose of your brand and business will thrive in the essence of clarity.

Quote of the Day: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett

Is social media hijacking our BRAIN?

By Jernavis Draughn

The average user touches their cell phone 2,617 times per day. The extreme users touch their phone 5,400 times per day. According to Common Sense Media, teens spend an average of nine hours a day online (paywall), compared to about six hours for those aged eight to 12 and 50 minutes for kids between 0 and eight. American adults spend more than 11 hours per day watching, reading, listening to or simply interacting with media, according to a new study by market-research group Nielsen. That’s up from nine hours, 32 minutes just four years ago. These statistics state we are not only addicted to our phones, but all platforms of social media. Dr. Nicholas Kardares once said, “A wealth of information creates a poverty of attention.”

The average user touches their cell phone 2,617 times per day. The extreme users touch their phone 5,400 times per day. According to Common Sense Media, teens spend an average of nine hours a day online (paywall), compared to about six hours for those aged eight to 12 and 50 minutes for kids between 0 and eight. American adults spend more than 11 hours per day watching, reading, listening to or simply interacting with media, according to a new study by market-research group Nielsen. That’s up from nine hours, 32 minutes just four years ago. These statistics state we are not only addicted to our phones, but all platforms of social media. Dr. Nicholas Kardares once said, “A wealth of information creates a poverty of attention.”

The growth of technology has helped us reconnect, build, network, sale, influence and inspire people worldwide. The benefits of how social media platforms push our lives forward have been remarkable. We now are able to directly email or call job opportunities. We can connect with lost family members and friends that we haven’t communicated in years with. We have access to a plethora of information from, how to fix, learn, lose weight, and so much more. Is social media hurting us more than helping us? These statics show that our phones, ipad, and technology in general has become a digital drug.

We live in an insecure selfie taking by the second world. Why do we need to post thousands of pictures of ourselves online? Are we yearning for approval? Are we hurting inside? Are we scared to face the truth of who we truly are? Are we not happy with ourselves and we need others to affirm us? Eric Ries, says people are addicted to vanity metrics. “It’s an endless pursuit of vanity metrics that stroke the ego.” I totally agree with him, by how we strive to receive likes, repost, shares, messages, etc. These notifications provide dopamine shots that give us instant gratification and self-confidence. The interesting notion is, self-confidence cannot be loaned to you, it has to be discovered and worked on. Self-love equals self-confidence. Our society’s personal identity and attention is being created and consumed by this digital drug, called social media.

In the book Attention Pays, by Neen James, she discusses how social media and technology is affecting our society in some negative ways. Our time and attention has been stolen by social media platforms. We only have 24 hours in a day and if most people are on social media sites for 11 hours or more, how can we reach our full potential in life? How can we create strong relationships with people, if our attention is elsewhere? How can we thrive in our career field, if were not focus and making time to grow? Social media and most online platforms are created to steal your time. That’s how they create revenue by clicks, adds, gossip news, interviews, and games. How can you steal your time back? Value yourself more? Here’s five ways that I’ve implemented in my daily schedule to intentionally secure my time and reaching my full potential.

1. Turn off ALL notifications on ALL social media apps you have on your PHONE. You can’t buy more time, but you can spend it differently.

2. Create a morning routine, that doesn’t include using or looking at your PHONE for the first 60 minutes. Use your attention in a more productive way to start your day. This productivity habit will govern how your entire day will go. Ex: Read, listen to something educational, pray, workout, etc.)

3. Learn to check your email only 3-5 times a day. As an entrepreneur, I’m learning how to delegate any task that I feel someone else can do on the same level or better than myself.  Don’t live in reaction mode, where people are dictating where your attention is going.

4. Give yourself a daily time limit on how long you can use social media. What are you using social media for? That’s the question you need to answer? Is social media using you or are you using social media? Is social media helping rebuild, connect to a friend or family member? Is social media helping you grow at your job? Is social media helping you build your business or brand? Are you receiving new clients from your social media platforms? If you answered no to any of these questions, you should really think about why you’re using social media platforms.

5. Learn to LOVE yourself. Identity drives behavior. If you don’t know who you are or who you want to be, then your fall victim to looking and doing what every other social media model or star is doing to receive ATTENTION.

Quote of Day: “We don’t have choice on whether we DO social media, the question is how well we DO it.”-Erik Qualman

Why SUCCESS demands you to be PATIENTLY PERSISTENT!

By Jernavis Draughn

Patience is a virtue. Something we all have to work on daily, when living in a world that bombards us with new distraction and a false sense of entitlement. We have no real excuses for why we’re not achieving, living or creating the life we want to live. Everything we will ever need or know is at the click of a search engine called, “Google”! How to become a millionaire, How to change your oil, how to shoot like Stephen Curry, how Starbucks got started, how to become the next Warren Buffet and the list can go on. Intricate steps to becoming successful, fixing, creating, learning anything you can think of. The one thing that can never be researched or solved is, how can we create more TIME? You can’t buy more time, but you can spend it DIFFERENTLY. We have all the answers to everything we can imagine, and still haven’t learned that success in anything comes with TIMING!

The meaning behind staying patiently persistent, is taking massive strategic action toward your goals, while having faith that you will attain them in due time. Here’s three reasons why success will force you to become patiently persistent:

1. Nothing happens overnight. You will fail your way to success. Success is never ending. Prepare to run the marathon now.

2. The moment you feel you have achieved a notch on your belt, is the moment most people are knocked off their high horse due to becoming comfortable. Strive to reach your daily potential.

3. Success will force you to commit to lifelong learning. Our world is changing so fast in every industry and the only way you will endure consistent success is by mastering your field of work.

The secret to lasting success is making the decision to be patiently persistent in what you’re trying to accomplish or improve in life. Repetition is the mother of skills. Investing quality time into your endeavor, is the only way you will become truly successful in it. We want to believe people become overnight success stories. Take time to do the research and learn about the heroes or people you look up too life journey. Tony Robins says, “People are rewarded in public, for the years of practice they did in private.” You can’t progress without enduring the process. Commit to the journey and make the decision to play the long game, because life has no shortcuts

Quote of the Day: “It is more important to go slow and gain the lessons you need along the journey then to rush the process and arrive at your destination empty.”-Germany Kent

 

10 ways to transform your TEAM into a WINNING organization!

 

 

 

 

 

By Jernavis Draughn

We play this game of LIFE to win, knowing we only have one LIFE to live. And so, the goal is to consistently win in our personal relationships or any type of team that you are a part of. It is essential to build lasting relationships that allows you to connect emotionally and mentally with others. This includes winning in sports, business, and personal relationships. Everything starts first with establishing trust, which opens the door to internal growth. “People don’t care how much you know, until they know how much you care.”-John Maxwell.

Cultivating a culture that focuses on intentional growth in all aspects of the organization, helps develop leaders, grow sales, connect, define the purpose, and build self-awareness. Progress is preceded by change, and if were not growing, were dying. Growth is the goal. It’s the only thing you can measure in any facet of your life. In business, your success is dependent on the people you hire and work with. Therefore, attaining and keeping great people is the starting point of creating a winning team. It is said- “people don’t quit companies, they quit bad managers.” You must empower and not micromanage them. Provide complete autonomy to be innovative in there work. Be Supportive by being there to help or assist them with whatever they need. Show them you care by expressing interest in their personal well-being.

Here’s 10 ways that can help you GROW a WINNING organization:
1. Give work meaning.
2. Trust your people.
3. Hire only people that are better than you.
4. Pay fairly.
5. Inspire personal growth.
6. Lead with purpose.
7. Be a good coach.
8. Listen first and communicate last.
9. Be results and goal oriented.
10. Show you personally care for them and for their well-being.

Quote of The Day: “Unity is strength, when there is teamwork and collaboration, wonderful things can be achieved.”-Mattie Stepanek