5 Steps to Successfully Master Marketing

By Jernavis Draughn

What is marketing? One of my favorite thought leaders on the topic of marketing, Seth Godin believes marketing is the generous act of helping someone solve a problem. The goal is to create ideas that spread, spark questions, clarify, and inspires. It is the belief that my problem can be solved through this product or service. People don’t want what you make, they want what it will do for them. Everyone is marketing something. From the likes of their work resume, their children, hobbies, business, ideas, religious beliefs and many more. People buy feelings, not products or services. Disney World is a great example of a company that has mastered the art of marketing their services and products through reinventing themselves yearly. One insightful reason Disney World is the number one amusement park worldwide, stems from them creating consistent memorable experiences for their customers. From the amazing rides, intricate details of the decor throughout the park to your favorite Disney movie characters greeting you with love. Disney has created a fantasy world for you to experience, to fall in love with and to forever remember it after leaving the park.

Here is a question to ask yourself if you are committed to growing or starting a successful business. What emotion or feeling do you want potential or reoccurring customers to have when using your service or product? With our company Athletes Global, we want our customers to leave with the feeling of happiness and that we have changed their lives for the best. We want our customers to say we helped them to grow emotionally, physically, mentally, spiritually and financially from using our services. The book “This is marketing” by Seth Godin, he explains the definition of effective marketing through his lens.

  1. Invent a thing worth making, with a story worth telling, and a contribution worth talking about.
  2. Design and build it in a way that a maybe a few people will particularly benefit from and care about.
  3. Tell a story that matches the built-in narrative and dreams of a tiny group of people in the smallest market.
  4. Spread the word.
  5. Show up, regularly, consistently and generously for years and years. Consistency creates credibility.

If people care, you now have a brand! Nevertheless, marketing in its core, represents what your organization believes in which are your core values and mission. You should always be testing, wondering, be willing to treat different people differently. Albert Einstein once said experiments never fail. They are just life lessons. Remembering how you market your brand will essentially be the way the world perceives you. You can’t beat the internet. It has a lifetime of storage that can’t be erased. Be mindful, strategic and purposeful when marketing and creating your brand awareness. Marketing should be a mirror into your soul and your business core values, where customers can instantly decide if they believe in what you believe. Tom Fishburne eloquently expressed how you should think about marketing. He said, “The best marketing doesn’t feel like marketing.” When you discover your vision, everything you post, or tweet will be organic and thoughtful.

Quote of the Day: “The best marketing doesn’t feel like marketing.”-Tom Fishburne

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