The Power of CHARACTER!

By Jernavis Draughn

Heraclitus is quoted for saying, “A man’s character is his FATE.” Our character is connected to who we believe we are or trying to become. Character is built through adolescence, family, teachers, environment, coaches, mentors, friends, and our ethnic culture. Good character, or moral force, is like a personal security system for your LIFE. Charles Horton once said, “I am not what I think I am, and I am not what you think I am. I am what I think YOU think I AM.” Self-reflection is the only vehicle to self-growth. Typically, the person we believe we are internally, reflects how we respond externally. We have to be continually repainting our life canvas. Ensuring that we are constantly improving and growing in all areas of life.

We lead our lives by our beliefs. If a person wants to change his belief system, he has to change his ideas about himself or his ideas about the world. A value is a belief. Values are behaviors or standards that govern our daily actions. In the book, “The power of character in leadership”, by Dr. Myles Monroe, discusses how our values lead our lives. Here are four areas Monroe shows the influence our personal values have on us.

  1. Values grow out of personal or corporate philosophy.
  2. Values are more important than rules.
  3. Values outlive GOALS.
  4. A person values will be revealed by the way we conduct ourselves.

Character is who we are when no one else is watching. Character is your BRAND. It is what everyone says about you when you are not present. Monroe says, “a person with character “policies” himself. Exercising self-control in accordance with their belief.” In his book, Monroe gives a few examples of what “Character Means”:

-Character means having a commitment to a set of values without compromise.

-Character means being dedicated to a set of standards without warning.

Character means making sacrifices in support of your principles.

Character means making a continual effort to integrate your thoughts, words, and actions.

We live in a world where our entire life is public. Any personal downfall can be exploited on every social media platform out there. Our character is the only thing we have to protect us from being influenced or persuaded into committing an action that can or will be regretted in the future. It is a daily job to continually renew and feed our mind with positive, uplifting, and progressive information. Growth is intentional. Character is manifested when our values, principles, morals, and standards are tested. Discover who you want to become first and define the values, standards, and principles you have to live by in order to become that person. We all will be tested in some way in life, remember your character is what people will say about you at your funeral.

Quote of the Day: “The currency of leadership is TRUST!”- Dr. Myles Monroe

Are you playing to WIN in LIFE, CAREER, or BUSINESS?

By Jernavis Draughn

If you are not taking score you are just PRACTICING. Life is a fight for territory. Playing the game of life to just play is meaningless, playing to win is intentional. It requires thinking, planning, preparing, and taking massive action. It starts with a strategy. Deciding what winning looks like for you in all facets of your life. What is winning? Is it earning a certain amount of income? Is it spending quality time with family and friends? Is it driving a certain type of car or living in a certain size house? Is it being able to travel the world? Is it having financial freedom? Reasons reap results. What is your “why’ behind everything you do? What will push you to take consistent and strategic action daily?

Being a retired athlete, you ultimately learn that winning is the only option. Your conditioned to compete and to leave it all on the table every time you show up. I have learned winning in anything in life starts with EFFORT, by doing the work. When you implement strategy behind effort and work ethic, more opportunity arises. Robin Sharma is coined for saying,“what you do daily is your life in miniature.” When you discover your why, you will find the WAY. Strategy is a choice. The purpose of systems is to ensure consistency. In the book, “Playing to win, how strategy works”, by A.G. Lafley and Roger L. Martin, explains how strategy is one of the major keys to consistently winning in business.

Lafely and Martin go over five questions to help you build a strategic business plan.

  1. What is your winning aspiration? What is the purpose of your company?
  2. Where will you play? Partnerships? Online? Brick and Mortar? Territories? Target audience?
  3. How will you win? How will you win on your chosen playing field?
  4. What capabilities must be in place? Who will you need? Who will you have to become? What will you need to learn?
  5. What management systems are required? What type of system do you need to create consistent results?

Here’s some key takeaways from the book, Playing to win, that can help grow your business:

-Do not try to capture all segments.

-Look for a place to play that will enable you to attack from unexpected directions.

-Winning means providing a better consumer and customer value equation than your competitors do and providing it on a sustainable basis.

-Differentiation. We offer products or services that are perceived to be distinctively more valuable to customers, with the same cost structure that competitors use.

-Measurement provides focus and feedback.

Strategy is a way to win. Having a competitive advantage helps you create consistent success. Playing to win in anything, means being more intentional, goal oriented, focus, strategic, mission and purpose driven. See strategy as a process rather than a result. Remember success has no FINISH LINE.

Quote of the Day: “The ability to learn faster than your competitors may be the only sustainable competitive advantage.” -Arie de Geus

Why the FUTURE is faster than you THINK


By Jernavis Draughn

The future is closer than what you think! We have been living in the future for years now. The moment Steve Jobs introduced us to the iPhone in 2007, technology in all industries has grown rapidly. From the likes of Amazon, Google, and Facebook, the increase of implementing algorithms to help anticipate and respond to our needs, has scaled these companies to new heights. If you’re in business today, you must be thinking about your future customers and how your industry will be changing this decade with artificial intelligence on the way. As Peter Drucker once said, “if you want something new, you have to stop doing something old.” Where will your industry be in five to ten years? Will it be taken over by artificial intelligence? Have you started to prepare? Pivot? Innovate for what the future holds for your job industry or business?

Are you adapting to what’s coming? All great change is preceded by chaos. Technology is disrupting all industries. How do you embrace change? These are the questions you must continue asking yourself to stay ahead of competition, not only with companies, but with artificial intelligence. In the book “The future is faster than you think”, by Peter Diamandis and Steven Kother, they discuss the seven forces of innovation.

  1. Saved Time. Google searches daily, 3.5 billion queries a day processed. Google alone saves us 52.4 billion minutes daily.

-Amazon Prime. Innovation demands free time.

-Trains- A normal trip is four days.

-Airplane- a normal trip is two to four hours.

-Hyper Loop- a normal Trip is thirty minutes.

2. Availability of capital. More cash means more people experimenting, failing, and eventually succeeding.

-Easier for innovators to find funding than ever before.

-Crowd funding or Kickstarter.

3. Demonetization. Innovation demands research. Your iPhone is a SUPER-COMPUTER.

4. More Geniuses. Humans are smarter because of the access to information.

5. Communication Abundance. We have the power to network. A tool that allows minds to connect with other minds, exchange ideas and spark innovation.

6. New Business Models. Internet, Franchises, Hyper Markets, and Block Chain.

7. Longer Lives. The extended healthy human life span allows more opportunity for growth in all areas.

Here are some industries on the verge of becoming deceased: Customer Service, Cashiers, Retail, Shopping Malls, and Advertising.

Here’s what’s coming in our near FUTURE:

Uber aerial ride sharing (shared air transportation) watch the video: https://www.uber.com/us/en/elevate/  by 2023

Autonomous car rollouts (cars driving themselves) by 2020

Hyper Loop. High speed travel through low pressure tubes. You will be able to travel from Chicago to DC in 30 minutes, New York to DC in 29 minutes.

Elon Musk rockets coming soon. The rockets will be able to fly you anywhere on earth in under an hour.

Google Lens. A visual search engine. https://www.youtube.com/watch?v=bqD9i4_S87s

Virtual reality movies. Where you will be able to feel the movie while watching it.

The future is really coming faster than you think. Research the industry that you’re working in now to see where it’s going, what changes are coming in the market, in order to ensure it is going to exist in the next decade. John wooden believed,” failing to plan is planning to FAIL”. Change before you are ready and you will be prepared for what’s coming in the FUTURE.

Quote of the Day: “You can’t solve a problem on the same level that it was created. You have to rise above it to the next level.” –Albert Einstein

Why CULTURE eats strategy for BREAKFAST…!

By Jernavis Draughn

We hear the term culture used often in the world of business, sports, school and the military. Studies show the best companies that provide the best services and products have a great culture that everyone believes in. Same for the sports teams that consistently make playoffs and win championships. We live in a world where many companies are selling a five-step process to losing weight, dieting, working out, and getting rich. Online marketing is prominent for selling quick fix products or services that lead to broken promises. The longest road to success is a shortcut. These quick tactics and strategies will help create success, but not sustain it. In the book Culture Code by Daniel Coyle, he defines “Culture as a set of living relationships working toward a shared goal.” A great culture creates an environment where everyone feels safe and connected.

Here’s some questions you can ask for creating a culture:

  1. Are we connected?
  2. Do we share a future?
  3. Are we safe?

Daniel Coyle, discusses five keys to creating a successful team:

  1. Name and rank your priorities. Ex: Targets, Goals, Purpose, Vision and Mission
  2. Be 10x clear about your priorities as you think you should be. Know your why for any product or service you provide in the marketplace.
  3. Figure out where your team aims for proficiency and where it aims for creativity. Give autonomy and hold people accountable for providing or creating excellence in every area.
  4. Embrace the use of catchphrases. Our organization has its own mantras that defines our purpose, vision, mission and beliefs. Ex: Make Success a routine, Good is the enemy to great, Success leaves clues.
  5. Measure what really matters. Figure out what actions, behaviors, and your ideal teammate you need to create lasting success in your organization.
  6. Use Artifacts. Use anything that can create success mindsets, behaviors and inspire your teammates to take action.
  7. Focus on bar-setting behaviors. Praise behaviors that embody your organizations culture, beliefs and core values.

Peter Drucker was the one who coined the adage that “Culture eats strategy for breakfast.” We are in a day and time where people truly care about the mission and purpose your organization is providing. Potential employees really read your mission and vision statement to see if it aligns with their personal purpose before applying for the position. There’s no hiding what you truly stand for and your beliefs since social media has made it impossible to have any privacy. The one thing I’ve learned from reading the book “Culture Code”, is where people feel safe and connected to one another, amazing things can happen. It doesn’t matter if it’s an organization, family, sports team, school, charity, or relationship; the culture will reflect your leadership and create the positive or negative results.  

Quote of the Day: “Your brand is what everyone says about you when you’re not in the room.” -Jeff Bezos

The 3 things leaders should MEASURE

By Jernavis Draughn

Your culture reflects your LEADERSHIP. This pertains to everyone, because we all are leading someone in our lives. From the likes of a family member, spouse, athlete, student, employees, or a significant other. How do you measure your relationships to see if there growing or improving? You won’t accomplish what you don’t measure. Success in anything is not accidental. It’s intentional, purposeful and strategic. As the leader of Athletes Global Corporation, I’m always looking for ways to improve our services, products, customer service, customer retention, and employee satisfaction. We are growing at a rapid rate, which demands consistent systems and processes that will produce successful outcomes. People don’t leave companies; they leave the leaders that are leading them. Our company implements customer surveys, program reviews, referrals and recommendations that helps us continually grow.

Leaders must become evangelic with reinforcing the mission and vision of the organization to ensure everyone is marching in the right direction. I believe managers push; leaders inspire. What gets measured gets managed. The teams that are committed to continuous growth, learning and innovation create a blue ocean where they have outperformed, outworked, outlasted and out strategized their competition. Numbers never lie. If you’re not taking score, you’re just practicing. The only way for you to grow anything is by tracking the necessary processes you have in place that will determine if you’re incrementally improving.

In the book “Excellence Wins by Horst Schulze, he explains three vital things leaders should measure in their organization.

  1. Customer Satisfaction/Loyalty. Always conduct online and paper surveys. What is the customer thinking? How likely are you to come back and use our services or products? How likely are you to recommend us to your friends?
  2. Employee Satisfaction. Conduct employee assessments to see how committed they are and how they feel about their current position with the organization.
  3. Leading Indicators. Creating a system in place that will discern if were accomplishing our company mission and vision. Here’s some questions to ask yourself; Are we growing? Are our customers in love with our services? Are we over delivering to our customers?

Leaders are obsessed with growing in all areas of there life. Which requires successful habits and routines that lead to positive results. Business is only one component of our life that needs to be measured to continuously improve. Our health, spiritually, and relationships need the same fertilizing and treatment for growth. Remember change is inevitable, but progress is not. You must become intentional with what you want to achieve in all areas. Life doesn’t give you what you want, it gives you what you work for. The moment you stop measuring your growth in life, is the moment you die internally. Live with purpose!

Quote of the Day: “Most people will to win is for sale.”-Ed Mylet

4 Keys to creating QUALITY services and products!

4 Keys to creating QUALITY services and products!

Quality speaks, without saying a word. Your product or service solves a customer problem the moment it’s used or purchased. Quality builds credibility. It either creates or destroys your brand. Jeff Besos once said, your brand is what people say about you when you’re not in the room.” Quality is a direct reflection of your culture you’ve created for your organization. Your teammates must believe providing quality is the foundation to their personal success. I’ve learned some people innately hold themselves to a higher standard, so teaching them the level of excellence we want to provide our customers comes second nature. It’s part of there character. It’s who they are. They’ve seen it, experienced the success from providing quality products or services, and now it’s a habitual behavior.

The largest organizations don’t always provide the best quality products, but they have created an efficient system that has allowed them to scale exponentially. For example, McDonalds doesn’t have the best burger or the healthiest meals in the fast food industry. Here’s how Mcdonalds provides great quality for their customers. First, McDonalds now has over 36,000 restaurants and the second largest chain in the world. Some of their restaurants are open 24hours. Sauce on the side is FREE. Breakfast is available all day. They serve almost any type of food you have a taste to eat; burgers, fries, chicken, coffee, cookies, ice cream, salads and ribs, to name a few. They offer a play area for kids to enjoy. All of these products and services add value to the customer. The largest organizations today provide array of services or products for their customers to choose from. It’s a buffet business model. It’s one of the reasons Amazon, Starbucks and Walmart are dominating their markets. They have cornered the market by selling a slew of products, while keeping their price point feasible and providing quality customer service.

In the book, People over profit by Dale Partridge, he explains 4 key aspects that create quality products and services for you’re organization.

  1. Physical Quality. Anything a customer or team member can touch should be excellence.
  2. Experiential Quality. Customers don’t only purchase products; they also buy experience.
  3. Visual Quality. Your design must be a core value of your organization.
  4. Personal Quality. It must tell a story that your customers want to be a part of. Stay innovative. Give out surveys. Ask for feedback. Respond quickly to any issues and constantly improve your services and products.

Providing greatness must be your foundation when creating any service or product for your organization. Consistency must be a core value if you want to sustain lasting success. Focus on the few and experiment to see what product or service provides the most value. Quality is birthed by a decision to only create moments that your customers will always remember. Disney World is the most visited theme park in the world, based off the quality of the services they provide and the memorable moments the families create by visiting their park. If you do decide to embark on the journey of becoming an entrepreneur, create quality products and services that make your customers heart sing.

Quote of the Day: “Quality creates credibility!”

The 6 PURPOSES that all companies fall underneath!

Your purpose will produce your profit. When you find your why, you will find your way. Michael Hyatt, says people loose there way, when they loose there why. The reason why you do anything will always determine the outcome. Your reasons will reap the results your trying to achieve. Tony Robbins discusses we all have six core human needs that drive us to do what we do in life; Love/connection, certainty, uncertainty/variety, growth, significance and contribution. When we learn what intrinsically motivates us, only then we can continue to ignite that fire to keep going. Learning what makes you feel fulfilled and happy eternally will help discover your purpose.

Here’s a few questions to help you discover your purpose. What service would you do for free? What does your dream job look like? What would you be doing? If you could design and create your life today for what you would be doing in the next 24 months, what would it be?

In the book The Advantage, by Patrick Lencioni he examines the six purposes that every company will fall underneath.

  1. Customer. This purpose is directly related to serving the needs of an organization’s customer or primary constituent.
  2. Industry. This purpose is all about being immersed in a given industry.
  3. Greater Cause. This kind of purpose is not necessarily about what the organization does, but about something connected to it.
  4. Community. This purpose is about doing something that makes a specific geographical place better.
  5. Employees. This purpose is not about serving the customer in the industry, or the region, but rather about the employees.
  6. Wealth. This purpose is about wealth for owners.

As the leader of Athletes Global, I’ve learned that your purpose will drive the team forward. Over the last year, we’ve became maniacal focus on what our mission and intent is for delivering our services and products. Our purpose is to develop future leaders through educational, sports and fitness services. We fall underneath the greater cause and providing a great customer experience. Clarity is power, and purpose trumps strategy. When everyone is clear on the organizations mission, everyone grows in the right direction.

Quote of the Day: “Your purpose defines your priorities.”

What ZONE do you live in….?

By Jernavis Draughn

Being a retired athlete, I have always had methods to get into my personal zone in the game of basketball. I had pre game rituals that I believed helped me mentally reach peak levels of focus to perform at a high level. Now being in the game of business, I’ve learned there’s not much of a difference regarding the mindset approach to high performance.

I believe our competence creates our confidence. The success in anything you do is predicated on your experience of being in the situation before, personal belief system, and ability to face fear and still take action. When I was playing the game of basketball, I would strive to get in my “2-3” zone on a consistent basis. It’s a place where you’ve seen Michael Jordan win a championship when having the flu, Tom Brady bring the Patriots back in the fourth quarter to win a super bowl or Steve Jobs reinvent the entire mobile industry by creating the “iPhone”.

Dr. Mihaly Csikszentmihalyi, who has coined the term “Flow”, also known colloquially as being in the zone. The mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. That is, by learning how to enter the state of flow you can increase your productivity, be more creative, and be happier, all at the same time. Personally, speaking when I have reached a flow state, I’ve played my best games and produced my best work. Now moving into the public speaking and leadership training space, I often feel myself completely immersed in that moment with the ability to give more. I think reaching a flow state, starts with preparation. Repetition is the mother of MASTERY. Tony Robins says, people are rewarded in PUBIC for the years of practice they did in PRIVATE! Great performances are connected to your personal belief that you can accomplish something monumental, because of the practice, work, and effort you invested into your passion.

I read a great book by John Maxwell called, Leadership Shift, and he discusses the four different zones we live in.

  1. The Coasting Zone. I do as little as possible.
  2. The Comfort Zone. I do what I have always done.
  3. The Challenge Zone. I attempt to do what I haven’t done before.
  4. The Creative Zone. I attempt to think what I have never thought before.

You must see value in yourself to add value to yourself. We all have greatness within us. It’s our choice to tap into that place internally to discover it. The zone state can be connected to all facets of our life. Relationships, spiritually, career, business, sports, health, fitness, or financially. Take time to honestly answer these questions. Do you do as little as possible to reach your potential in these areas? Are you still doing what you always done or are you intentionally growing in these areas of life? Lastly, are you focus on reaching your full potential in all areas of your life? Remember the only walls that confine us are the walls we have BUILT.

Quote of the Day: “Chase your Potential”-Jernavis Draughn

BRANDING is your BUSINESS!

By Jernavis Draughn

Nothing clarifies like clarity. What does your brand echo to your clients or new prospects? What are your core values? Do your clients or teammates know what your brand stands for? In business today, your brand can build your business faster than your service or product will. The power of social media has created millions of what we call overnight successes directly from the impact of branding. I’m not saying all of these social media influencers are merely talented or skilled in a particular craft. I’m saying they have mastered consistency and the art of branding themselves in an area where people have bought in on their talents. Consistency creates credibility in building your brand or business.

Here’s the top five most valuable brands in the world, according to Brand Finance consultancy firm.

1. Amazon

2. Apple

3. Google

4. Samsung

5. Facebook

These companies have a history of value creation with a powerful brand awareness. These brands can be identified anywhere and defined by their services they provide. What separates these brands from others? First, these companies’ product and services provide consistent value where they have created raving fans as clients. Second, they all have created their own lane and have been labeled as the best at what they do or provide. I believe the character of the company will outweigh the credentials it receives. Only purposeful achievement is ultimately sustainable.

In the book Simply Brilliant by William C. Taylor, he explains there’s four pillars to creating a strategic and strong brand presence in your industry.

1. Point of view. They have a particular take on how they see the world. You believe your services or products will change the world in some capacity for the better.

2. Intensity. They offer an intense projection of who they are in everything they do. The company as a whole leads with their life, by living what they believe in.

3. Salience. They are highly intrusive. You cannot notice their activity even if not actively looking in their direction. The brand is intentionally impactful on all platforms.

4. Built on a Rock. They assert a compelling conviction that the stance they are taking is one that is uniquely theirs.

Here’s the question you should ask yourself if you’re in business now. “If you weren’t you would you do business with YOU?” What discerns if a business will go from average too good to great is the vision the company has and the purpose behind what drives the vision forward. If I can pass anything along to anyone currently in business or wants to start a business would be, start with your “WHY”. I’ve learned if your why is powerful the how is easy. That will be your driving force when you’re faced with adversity. Lastly, you must believe that your product or service will make the world a better place. Our behaviors are belief driven, so if you don’t believe in something strong enough, you will quit before you even start. Your brand breathes life into your business. Focus on the purpose of your brand and business will thrive in the essence of clarity.

Quote of the Day: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett

The 4 Keys to Self Confidence

By Jernavis Draughn

Confidence is the foundation to success in all facets of our life. How you do anything is how you do everything. We tend to believe that confidence comes and goes by choice. We live who we BELIEVE we are. So your self-confidence is connected to your personal identity. Therefore, our identity drives our behavior. Every action we take or doesn’t take is connected to the confidence that we innately have about ourselves. Our CONFIDENCE is shaped by the impact that we have on the world through the size of our goals, and the success of our personal vision for our life.

Where does our self-confidence originate? The answer is from our upbringing, family members, coaches, friends, teachers, music, movies and television. We are seriously affected by what we see. If were raised in a household that labels us as shy or an introvert, we tend to carry that identity with us as we grow older. If we are labeled by coaches as the best athlete on the team, we tend to display and hold that belief. This belief is increased as the coach gives more positive praises, and allows us to take more risk in the game than other players. In school if were labeled as the smart kid in class, we accept that label as a reflection of who we are, based off the belief of our teacher. The human race has been labeled since the beginning of mankind. As I always say, hopefully, it is the label that truly defines you.

Confidence is the corner stone to leadership. In order to keep bad influences from affecting us, we need to create a positive identity about ourselves that doesn’t connect to those negative vices that people or environments invite upon us. I finished a good read by Dean Graziosi, called “Millionaire Success Habits”. Dean discusses how success is connected to our self-confidence. Below are four keys to how I grew my self-confidence over the years. Check them out below:

  1. Courage. It’s not the absence of fear, but the ability to take action in the face of fear. Fear stunts our growth. The courage to take action is true freedom, which builds our self-confidence.

2. Commitment. There’s no lasting success without commitment. Foundations of success starts with our daily habits and rituals. You have to be committed to make success a routine. Commitment makes others believers which increases your confidence to keep going.

3. Belief/Faith (JD). Without belief or faith you won’t START. Faith starts with believing in the impossible. Success in anything is always belief driven. When you truly believe, no one can deter you from your journey.

4. Purpose (JD). I believe our purpose produces our profits. Purpose pushes you through the pain of failure and helps you become a better version of yourself. True confidence is built through enduring adversity.

 Self-Confidence inspires you to start when no one else believes. It keeps you focus, grounded, faithful, hopeful, visualizing, praying, understanding, learning and growing when times get rough. I believe these four keys to growing your self-confidence will help you reach your full potential in every aspect of life; relationships, career, business, spiritually, mentally, financially, physically and emotionally. Without confidence the journey of life will never start.

Quote of the Day: “The difference between who you are and who you want to be is what you DO.”-Bill Phillips