4 Keys to creating QUALITY services and products!
Quality speaks, without saying a word. Your product or service solves a customer problem the moment it’s used or purchased. Quality builds credibility. It either creates or destroys your brand. Jeff Besos once said, your brand is what people say about you when you’re not in the room.” Quality is a direct reflection of your culture you’ve created for your organization. Your teammates must believe providing quality is the foundation to their personal success. I’ve learned some people innately hold themselves to a higher standard, so teaching them the level of excellence we want to provide our customers comes second nature. It’s part of there character. It’s who they are. They’ve seen it, experienced the success from providing quality products or services, and now it’s a habitual behavior.
The largest organizations don’t always provide the best quality products, but they have created an efficient system that has allowed them to scale exponentially. For example, McDonalds doesn’t have the best burger or the healthiest meals in the fast food industry. Here’s how Mcdonalds provides great quality for their customers. First, McDonalds now has over 36,000 restaurants and the second largest chain in the world. Some of their restaurants are open 24hours. Sauce on the side is FREE. Breakfast is available all day. They serve almost any type of food you have a taste to eat; burgers, fries, chicken, coffee, cookies, ice cream, salads and ribs, to name a few. They offer a play area for kids to enjoy. All of these products and services add value to the customer. The largest organizations today provide array of services or products for their customers to choose from. It’s a buffet business model. It’s one of the reasons Amazon, Starbucks and Walmart are dominating their markets. They have cornered the market by selling a slew of products, while keeping their price point feasible and providing quality customer service.
In the book, People over profit by Dale Partridge, he explains 4 key aspects that create quality products and services for you’re organization.
- Physical Quality. Anything a customer or team member can touch should be excellence.
- Experiential Quality. Customers don’t only purchase products; they also buy experience.
- Visual Quality. Your design must be a core value of your organization.
- Personal Quality. It must tell a story that your customers want to be a part of. Stay innovative. Give out surveys. Ask for feedback. Respond quickly to any issues and constantly improve your services and products.
Providing greatness must be your foundation when creating any service or product for your organization. Consistency must be a core value if you want to sustain lasting success. Focus on the few and experiment to see what product or service provides the most value. Quality is birthed by a decision to only create moments that your customers will always remember. Disney World is the most visited theme park in the world, based off the quality of the services they provide and the memorable moments the families create by visiting their park. If you do decide to embark on the journey of becoming an entrepreneur, create quality products and services that make your customers heart sing.
Quote of the Day: “Quality creates credibility!”