5 Steps to Successfully Master Marketing

By Jernavis Draughn

What is marketing? One of my favorite thought leaders on the topic of marketing, Seth Godin believes marketing is the generous act of helping someone solve a problem. The goal is to create ideas that spread, spark questions, clarify, and inspires. It is the belief that my problem can be solved through this product or service. People don’t want what you make, they want what it will do for them. Everyone is marketing something. From the likes of their work resume, their children, hobbies, business, ideas, religious beliefs and many more. People buy feelings, not products or services. Disney World is a great example of a company that has mastered the art of marketing their services and products through reinventing themselves yearly. One insightful reason Disney World is the number one amusement park worldwide, stems from them creating consistent memorable experiences for their customers. From the amazing rides, intricate details of the decor throughout the park to your favorite Disney movie characters greeting you with love. Disney has created a fantasy world for you to experience, to fall in love with and to forever remember it after leaving the park.

Here is a question to ask yourself if you are committed to growing or starting a successful business. What emotion or feeling do you want potential or reoccurring customers to have when using your service or product? With our company Athletes Global, we want our customers to leave with the feeling of happiness and that we have changed their lives for the best. We want our customers to say we helped them to grow emotionally, physically, mentally, spiritually and financially from using our services. The book “This is marketing” by Seth Godin, he explains the definition of effective marketing through his lens.

  1. Invent a thing worth making, with a story worth telling, and a contribution worth talking about.
  2. Design and build it in a way that a maybe a few people will particularly benefit from and care about.
  3. Tell a story that matches the built-in narrative and dreams of a tiny group of people in the smallest market.
  4. Spread the word.
  5. Show up, regularly, consistently and generously for years and years. Consistency creates credibility.

If people care, you now have a brand! Nevertheless, marketing in its core, represents what your organization believes in which are your core values and mission. You should always be testing, wondering, be willing to treat different people differently. Albert Einstein once said experiments never fail. They are just life lessons. Remembering how you market your brand will essentially be the way the world perceives you. You can’t beat the internet. It has a lifetime of storage that can’t be erased. Be mindful, strategic and purposeful when marketing and creating your brand awareness. Marketing should be a mirror into your soul and your business core values, where customers can instantly decide if they believe in what you believe. Tom Fishburne eloquently expressed how you should think about marketing. He said, “The best marketing doesn’t feel like marketing.” When you discover your vision, everything you post, or tweet will be organic and thoughtful.

Quote of the Day: “The best marketing doesn’t feel like marketing.”-Tom Fishburne

BRANDING is your BUSINESS!

By Jernavis Draughn

Nothing clarifies like clarity. What does your brand echo to your clients or new prospects? What are your core values? Do your clients or teammates know what your brand stands for? In business today, your brand can build your business faster than your service or product will. The power of social media has created millions of what we call overnight successes directly from the impact of branding. I’m not saying all of these social media influencers are merely talented or skilled in a particular craft. I’m saying they have mastered consistency and the art of branding themselves in an area where people have bought in on their talents. Consistency creates credibility in building your brand or business.

Here’s the top five most valuable brands in the world, according to Brand Finance consultancy firm.

1. Amazon

2. Apple

3. Google

4. Samsung

5. Facebook

These companies have a history of value creation with a powerful brand awareness. These brands can be identified anywhere and defined by their services they provide. What separates these brands from others? First, these companies’ product and services provide consistent value where they have created raving fans as clients. Second, they all have created their own lane and have been labeled as the best at what they do or provide. I believe the character of the company will outweigh the credentials it receives. Only purposeful achievement is ultimately sustainable.

In the book Simply Brilliant by William C. Taylor, he explains there’s four pillars to creating a strategic and strong brand presence in your industry.

1. Point of view. They have a particular take on how they see the world. You believe your services or products will change the world in some capacity for the better.

2. Intensity. They offer an intense projection of who they are in everything they do. The company as a whole leads with their life, by living what they believe in.

3. Salience. They are highly intrusive. You cannot notice their activity even if not actively looking in their direction. The brand is intentionally impactful on all platforms.

4. Built on a Rock. They assert a compelling conviction that the stance they are taking is one that is uniquely theirs.

Here’s the question you should ask yourself if you’re in business now. “If you weren’t you would you do business with YOU?” What discerns if a business will go from average too good to great is the vision the company has and the purpose behind what drives the vision forward. If I can pass anything along to anyone currently in business or wants to start a business would be, start with your “WHY”. I’ve learned if your why is powerful the how is easy. That will be your driving force when you’re faced with adversity. Lastly, you must believe that your product or service will make the world a better place. Our behaviors are belief driven, so if you don’t believe in something strong enough, you will quit before you even start. Your brand breathes life into your business. Focus on the purpose of your brand and business will thrive in the essence of clarity.

Quote of the Day: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett

Is social media hijacking our BRAIN?

By Jernavis Draughn

The average user touches their cell phone 2,617 times per day. The extreme users touch their phone 5,400 times per day. According to Common Sense Media, teens spend an average of nine hours a day online (paywall), compared to about six hours for those aged eight to 12 and 50 minutes for kids between 0 and eight. American adults spend more than 11 hours per day watching, reading, listening to or simply interacting with media, according to a new study by market-research group Nielsen. That’s up from nine hours, 32 minutes just four years ago. These statistics state we are not only addicted to our phones, but all platforms of social media. Dr. Nicholas Kardares once said, “A wealth of information creates a poverty of attention.”

The average user touches their cell phone 2,617 times per day. The extreme users touch their phone 5,400 times per day. According to Common Sense Media, teens spend an average of nine hours a day online (paywall), compared to about six hours for those aged eight to 12 and 50 minutes for kids between 0 and eight. American adults spend more than 11 hours per day watching, reading, listening to or simply interacting with media, according to a new study by market-research group Nielsen. That’s up from nine hours, 32 minutes just four years ago. These statistics state we are not only addicted to our phones, but all platforms of social media. Dr. Nicholas Kardares once said, “A wealth of information creates a poverty of attention.”

The growth of technology has helped us reconnect, build, network, sale, influence and inspire people worldwide. The benefits of how social media platforms push our lives forward have been remarkable. We now are able to directly email or call job opportunities. We can connect with lost family members and friends that we haven’t communicated in years with. We have access to a plethora of information from, how to fix, learn, lose weight, and so much more. Is social media hurting us more than helping us? These statics show that our phones, ipad, and technology in general has become a digital drug.

We live in an insecure selfie taking by the second world. Why do we need to post thousands of pictures of ourselves online? Are we yearning for approval? Are we hurting inside? Are we scared to face the truth of who we truly are? Are we not happy with ourselves and we need others to affirm us? Eric Ries, says people are addicted to vanity metrics. “It’s an endless pursuit of vanity metrics that stroke the ego.” I totally agree with him, by how we strive to receive likes, repost, shares, messages, etc. These notifications provide dopamine shots that give us instant gratification and self-confidence. The interesting notion is, self-confidence cannot be loaned to you, it has to be discovered and worked on. Self-love equals self-confidence. Our society’s personal identity and attention is being created and consumed by this digital drug, called social media.

In the book Attention Pays, by Neen James, she discusses how social media and technology is affecting our society in some negative ways. Our time and attention has been stolen by social media platforms. We only have 24 hours in a day and if most people are on social media sites for 11 hours or more, how can we reach our full potential in life? How can we create strong relationships with people, if our attention is elsewhere? How can we thrive in our career field, if were not focus and making time to grow? Social media and most online platforms are created to steal your time. That’s how they create revenue by clicks, adds, gossip news, interviews, and games. How can you steal your time back? Value yourself more? Here’s five ways that I’ve implemented in my daily schedule to intentionally secure my time and reaching my full potential.

1. Turn off ALL notifications on ALL social media apps you have on your PHONE. You can’t buy more time, but you can spend it differently.

2. Create a morning routine, that doesn’t include using or looking at your PHONE for the first 60 minutes. Use your attention in a more productive way to start your day. This productivity habit will govern how your entire day will go. Ex: Read, listen to something educational, pray, workout, etc.)

3. Learn to check your email only 3-5 times a day. As an entrepreneur, I’m learning how to delegate any task that I feel someone else can do on the same level or better than myself.  Don’t live in reaction mode, where people are dictating where your attention is going.

4. Give yourself a daily time limit on how long you can use social media. What are you using social media for? That’s the question you need to answer? Is social media using you or are you using social media? Is social media helping rebuild, connect to a friend or family member? Is social media helping you grow at your job? Is social media helping you build your business or brand? Are you receiving new clients from your social media platforms? If you answered no to any of these questions, you should really think about why you’re using social media platforms.

5. Learn to LOVE yourself. Identity drives behavior. If you don’t know who you are or who you want to be, then your fall victim to looking and doing what every other social media model or star is doing to receive ATTENTION.

Quote of Day: “We don’t have choice on whether we DO social media, the question is how well we DO it.”-Erik Qualman

5 things I wish I’ve learned before becoming an ENTREPRENEUR!!

By: Jernavis Draughn

I’ve been an entrepreneur for over 12 years now and I feel I’m finally starting to figure this thing all out. The best teacher is EXPERIENCE. Today most people are attracted to the title of being an “ENTREPRENEUR”, because it’s the cool thing to do. This topic is being echoed across the masses on whether anyone can become a business owner? Do you have the mindset or even mentally fit to endure the consistent adversities that come along with being an entrepreneur. I’ve seen many try, stop, take a break, and fail throughout the journey. Some experts say, entrepreneurs are born with the DNA. Some psychologist believe it takes will power, ambition and drive to survive the storms. Some successful entrepreneurs believe it takes maniacal focus on a problem or mission that compels you to solving. There’s no right or wrong answer to this question. It’s simple, if your built to be an ENTREPRENEUR, you will be.

Here’s 5 things I wish I’ve learned before becoming an entrepreneur:

  1. Master LEADERSHIP. Everything in your business rises and falls on leadership. You can’t build or sustain a great company without committing to becoming a great leader.
  2. Communication is key. Learn how to lead with great questions. That’s where growth is birthed. When you take time to hear your clients and employee’s needs. We live in a world our questions create!
  3. Commit to lifelong LEARNING and Personal Growth. The moment I committed to learning everything I could in business, my life changed as an entrepreneur. Make growth your number one goal. Remember we will GROW into our next position, opportunity and destiny. It’s too late to prepare when the opportunity is HERE.
  4. Master SALES. I never knew the value of sales and how the best entrepreneurs make it an art. Meaning, I believe in my product or service so much that I will create a specific picture for you in the sales process that will solve your PROBLEM. I learned this from reading books and late in my entrepreneurship journey. Remember, everyone is sailing something. Hopefully, it’s positive, helping to move the world, yourself and family forward.
  5. Building SELF-CONFIDENCE. Our beliefs drive our direction in life. You don’t become an entrepreneur without self-confidence. Identity drives behavior. “Confidence is the cornerstone of leadership.”-John Maxwell

In conclusion, I hope this provides context to what you need to think about before making the decision to become an entrepreneur. Information is useless if you can’t use it. Whatever endeavor you decide to pursue, commit to it fully, and make sure it moves you on all levels intrinsically. The life of an entrepreneur is lonely and selfishly steals your time to ensure progress is intentional. People tend to think when you become an entrepreneur, you gain more freedom, but it’s totally opposite. You have to become strategic on where your time, energy and effort is going. Make sure whatever road you decide to take, the destination pulls you to reaching it no matter the road blocks you will face on your journey.

Quote of the Day: “It’s not what the vision is, it’s what the VISION does.”

Why your Brand is your CULTURE…?

Today we are consumed with numerous social media platforms that sell us there brand and we buy in on their culture of services they provide. Facebook is a brand that creates a culture of CONNECTING us with our friends and family. Snap chat is a brand that allows us to post and send personal visual messages to our friends connected to our culture. Instagram is a brand that allows us to create a visual story using pictures to display our current moments and memories for people that connect with our culture. Linked-in is a brand that provides a platform to advertise and market our skill-sets to people we want to connect within our culture. Everyone today has a personal brand that defines who they believe they are or wants to become. Look at peoples Facebook, Snap chat, and Instagram pages. You will see their personal dreams, aspirations, values, perception, beliefs and purpose. We yearn for instant gratification, from likes, shares and comments from people we know and don’t.

Everyone today is a business. Employers will review your social media platform to gain clarity on how you represent yourself. Our personal brand is bigger and helps our business thrive in many ways. CEO’s that have a strong following and presence in the social media world have some of the most successful companies. The reason why your social media brand is so powerful with building your business is directly connected to the culture you’re creating. People buy stories. People want to know how you started the company, but more importantly “WHY”. It’s easier for a consumer or a fan to connect with you, when selling your story instead of a product or service. People want to experience your BRAND.

Why is Chick-Fil-A, Trader Joe’s, Aldi, Amazon and Lexus all in the top ten companies list for best customer service ranked by (ACSI) American Customer Satisfaction Index. The reason is directly connected to the culture they’ve created within their company. The consistent employee training, hiring processes, benefits and leadership. People don’t leave companies, they leave PEOPLE. Leadership starts from the top. These companies have employees that buy in on the culture, mission, connect emotionally to the purpose and find enjoyment in their position. “PEC”, they have personal emotional connection, which has transformed them into passionate disciples that live the company’s core values.

Loyalty with your employees creates loyalty with your consumers. Tony Hsieh, one of the founders of Zappos once said, “Where culture thrives, passion follows.” Your company culture should drive your brand. No brand stands still, your either moving up or down. This goes for personal or company brands. Think before you post that next selfie, blog post, meme or message on any social media platform. That post will either empower you today or restrict you TOMORROW.

Quote of the Day: “What you build today will either empower or restrict you tomorrow.”

GREATNESS is a CHOICE…?

Jernavis Draughn

Everyone yearns to be known for something great. From an athlete, to your position at work, artist, performers, actors, academics, innovators, musicians, painters, and entrepreneurs. Anything that we invest our passion and time into, we desire to leave our imprint upon it. There is the belief that every job bares the signature of the last person who performed it. Muhammad Ali, claimed he was the greatest of all time even before he was crowned the title. Becoming great in anything starts with a DECISION! It’s a conscious choice to aim for that level of success. I believe YOU have to be affirmed by others before receiving that title, which is determined by your work, your resume and the results you created for yourself.

In the book, “Great By Choice”, Jim Collins, explains how the best companies sustain greatness for long periods of time. “Greatness is not just a business quest; it’s a human quest.” I found that intriguing, because we tend to stray away from using the term greatness. When was the last time you had a great meal, customer service, sports game, movie, or an experience that wowed you? Jim Collins discusses 3 key 10xer behaviors that organizations and individuals attain before becoming great: Fanatic Discipline, Empirical creativity and Productive Paranoia.

  1. Empirical Creativity, keeps your soul alive. You’re a creator. A visionary. Meaning you find happiness in conducting practical experiments.
  2. Productive Paranoia, keeps you alive, on your toes, consistently sharping your sword. You’re committed to lifelong learning and constant improvement.
  3. Fanatic Discipline, keeps you focused on goals, accountable for your actions and intentionally moving forward.

When you’re committed to becoming great in an area of your life, the goals you’re chasing become purposeful and meaningful. Your mission is bigger than you! 10xers remain productively paranoid in good times, recognizing that it is what you do before the storm comes that matters most. Andrew Grove, once said, “Success breeds complacency”, and “Complacency breeds failure”. “Only the paranoid survives”, they are completely aware that the ship could sink anytime. When you have “Productive FAITH”, a slogan I use for anyone that is going through hard times or striving to reach life goals. Productive Faith becomes your compass through the storm. The term means you’re walking with blinded faith, while productively working hard to get out of the rut you’re in. You have committed to “CANI”, Constant and Never Ending Improvement. Lastly, you must embrace consistency and change, both at the same time. The road to GREATNESS takes hard work, strategic decision making, having a great team, constant innovation, and purposeful goals. What road are YOU driving on?

Quote of the Day: “You must expect great things of yourself before you can do them.”-Michael Jordan

The 80/20 LIFESTYLE…

By Jernavis Draughn

What is the 80/20 principle? Let me give some history of where this concept originated. The concept was introduced in 1897 by an Italian economist named Vilfredo Pareto. He observed that most income and wealth came from the minority of the people in his samples. He found that twenty percent of the people owned eighty percent of the land. From that day forward he continued his quest to see if his discovery stood true to other areas of our lives.

I decided to do my own research on books discussing the 80/20 principle, in order to get a clearer understanding of this concept. I just completed a great read by Richard Koch called the 80/20 principle. He goes in depth on how we can implement the rule into all facets of our life to produce success. Richard explains how using the principle can increase success in your company, career, relationships and overall health.

Here are a few statistics of the 80/20 principle:

-Eighty percent of what you achieve in your job comes from 20 percent of your time spent.

-Twenty percent of the products usually account for about eighty percent of dollar sales value.

-Twenty percent of criminals account for eighty percent of the value of crime.

-Twenty percent of motorists cause eighty percent of accidents.

-Twenty percent of your carpets are likely to get eighty percent of the wear.

-Twenty percent of your clothes will be worn eighty percent of the time.

The key is to concentrate on the most important twenty percent that will create the most success in your life. This will take you sitting down and writing down what actions, behaviors and rituals create the results you ultimately want. Here are four rules for understanding how decision making connects with the 80/20 rule.

  1. Not many decisions are very important.
  2. Most decisions are often those made only by default.
  3. If what you have decided isn’t working, change your mind early rather than late.
  4. When something is working well, double and redouble your bets.

The premise of the book is to find where twenty percent of your efforts gives eighty percent of your return. This premise is the true essence of the 80/20 principle, to do a few things well and specialize in that particular area.

Confucius once said, “the man that chases two rabbits catches none”. We are so consumed with trying to do everything, instead of mastering a few things. Discipline yourself to improving twenty percent of the most important areas in your relationships, company services, Job performance and health. That is the only way you will see exponential growth and lasting success in all areas of life.

Quote of the Day: “Success demands singleness of purpose.”-Gary Keller

Why success in ANYTHING starts with COMMITMENT!!

Commitment opens the door to achievement. Most people are interested and not committed to anything in life. Success in anything will first start by you making the decision to fully commit to the process. In order for you to progress in your career, business, marriage or relationships, you will have to endure the process. However, expect the process to create a certain level of pain, uncertainty and fear. We tend to look for the shortcut to solving problems that arise in our life. The overnight and quick fix approach, instead of having unmovable FAITH and believing it shall pass. I believe before you become committed to anything you have to discover your “WHY”. They say if your why is powerful, the how is easy. In the book, Your Best Year Ever, by Michael Hyatt, he states, “you need autonomous motives. This idea relates to “the things that we find deeply and personally compelling to us”. You have to ask and answer this question, why does it matter to you? Without commitment you won’t start, without consistency you won’t finish.

People lose their way when they lose their WHY. Commitment starts with a thought, which leads to a decision where you finally taking action. Until you take action on that thought or idea, you’re not fully committed. The truth of the matter is, you’re either all in or NOT. There’s no option “B”, when you’re committed to making option “A” work. People often tell me I’m crazy and I respond to them by saying, no, I’m crazy committed. I only have one option for Athletes Global Corporation, which is reaching the highest level of success in our industry. As individuals, we have free will to decide on committing to reaching our goals or not.  You have to be willing to do, learn, study, or whatever is required to ensure your success.

Here are a few questions that will help you discover what you’re committed to:

What excites me now?

What so exciting to me that I would do anything to accomplish it?

What do I want to be remembered for?

What makes me feel good?

What gives me energy?

If I know I couldn’t fail, what would I do?

If I could be known for one great thing, what would it be?

These questions are from the book “Be obsessed or average”, by Grant Cardone. I recommend   reading this great book. It has helped me gain clarity on what I am to be committed too.

Finally, our passion is a preview to our purpose. Your purpose is waiting on you to discovery it. The moment you do, you will know what you’re truly committed too!

“The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor.”-Vince Lombardi

The $VALUE$ in LEARNING!

By Jernavis Draughn

What is the real currency in LEARNING? They say the more you learn the more you earn. There is no price tag on the amount you can learn in your personal space of gifting. We all have been blessed by God to use and help people in the world with our gifts. The most important DAY in our lives are, when were born and when we discover WHY. The most successful  financially, mentally, emotionally and spiritual people are committed to lifelong LEARNING. They invest time, and place VALUE in the process of learning. Oprah Winfrey contributes her personal success to what she learned from mentors, friends, family members, books she’s read and life experiences. Learning have to become an intricate part of your daily rituals and daily schedule. Creating a personal growth plan and making it a daily goal to learn something new, will improve your overall life.

Listening is the only VEHICLE to learning. It is the major reason why schools are one of the biggest businesses in the world. As a student you go to school to LISTEN first, then respond and ask questions to engage in the lesson. For you to learn anything, you have to listen first. One common reason relationships DO NOT endure and our divorce rate continues to increase, is because we fail to hear and listen to our partner. We are so quick to respond or rebut, because of our “selfish gene”. We NEED to focus on learning our partner in order to understand what they value, what their needs are, and what are their beliefs and love languages. “Any fool can know, the point is to understand.”-Albert Einstein

Lastly, Learning is the only true path to WEALTH. Warren Buffett once said, you have to define your circle of competence.” That takes mastery. Learning yourself and learning what you believe you can become really good or great in. You must sit down and study your craft in order to understand what area you want to master. Learning increases the opportunities of you becoming more successful in anything you do.

I am concerned about the school system because I think it is flawed on the methodology of HOW they are teaching students. I believe you have to value, then be influenced and lastly inspired by something/someone in order to truly enjoy the learning process.

If you ask a person why they decided to learn a particular topic, they usually will tell you how it made them feel, how it changed their state, how it improved their life, their relationships, how it caused them to grow, how it help their understanding of things, or how it influenced their belief. Before learning occurs, you first place value on the topic and the person you’re learning from. Then you choose to listen to them, take notes, and focus more on the point they are making. It’s called “Active Listening”, where you listen with the intent to understand. You value what that person is saying. This is why mentors and parents are so essential to personal growth.

I suggest that we commit to lifelong learning today or be left behind. Information is coming at a very fast pace these days and so you have to be a continuous learner in order to keep up with the times. Those who value learning the most will remain successful and will become pioneers through understanding the constant innovations of an ever changing world.

Quote of the Day: “Don’t Just”

Don’t just learn, experience.
Don’t just read, absorb.
Don’t just change, transform.
Don’t just relate, advocate.
Don’t just promise, prove.
Don’t just criticize, encourage.
Don’t just think, ponder.
Don’t just take, give.
Don’t just see, feel.
Don’t just dream, do.
Don’t just hear, listen.
Don’t just talk, act.
Don’t just tell, show.
Don’t just exist, live.
― Roy T. BennettThe Light in the Heart

The Power of DAILY RITUALS!

By Jernavis Draughn

What you do DAILY will expand! From our consistent actions, behaviors and thoughts, we are unconsciously creating our life. Oprah once said, “what we dwell on is what we become”. The main reason we NEED to create successful daily habits. Have you ever paid attention to your daily rituals? From the moment you wake up, everything we do is a HABIT, a learned behavior. “Chains of habit are too light to be felt, until they’re too HEAVY to be broken.”-Warren Buffett

Aristotle was one of the first leaders of teaching to recognize that our success in anything we do is a result of our daily rituals. He once said, “We are what we do repeatedly. Excellence then is not an act, but a habit.” Most people are unaware of what they do, why they do it and the results it’s producing in their life.

Can you name 3 positive rituals or routines that’s creating success in your life today? W.H. Audent once said, “Routine in an intelligent man, is a sign of ambition.” In the book Daily Rituals, by Mason Currey, he displays some of the highest achievers rituals that helped them reach their goals.

Benjamin Franklin                                                                                                                    -He would schedule his day out until he went to bed.

-Each week was devoted to a particular virtue, temperance, cleanliness, moderation. He would track them on his calendar.

-He believed if he could maintain his devotion to one virtue for an week, it would become a habit.

Beethoven                                                                                                                                        -Kept a pencil and a couple of sheets of music paper in his pocket, to record chance musical thoughts.

Maya Angelo                                                                                                                                 -She would write consistently from a hotel or motel room. Every writing session she would include a dictionary, a bible, a deck of cards and a bottle of sherry.

Alexzander Graham Bell                                                                                                         -He would work 22 hours straight without sleep on  some days.

Vincent Van Gogh                                                                                                                      -He worked from 7am-6pm nonstop barely pausing to eat.

Andy Warhol                                                                                                                                 -Recorded his life by phone daily from 1976-1987. For a daily 24 hour period, he would keep record of the people he saw, his money spent, gossip he heard and parties he attended.

 Twyla Tharp                                                                                                                                -She begins each day with a 5am workout for 2 hours.

 Stephen King                                                                                                                               -He writes every day, even birthdays and holidays. His daily writing quota is two thousand words.

Here’s a few successful principles that I’ve learned from reading about the daily rituals of some of the greatest minds of our time. I’ve implemented these principles below and it has increased my productivity in all areas of my life.

  1. Be committed to doing the WORK. Showing up daily and enjoying the process.
  2. Discover your PURPOSE. Remember your passion is a preview of your PURPOSE!
  3. Love your CRAFT. It shouldn’t be work to you. Honestly, you should get lost in working on your craft. Time disappears!
  4. Create your own INSPIRATION & MOTIVATION! You are your own self-starter.
  5. Plan your DAY the night before. Preparation is key.
  6. Get up early! The early bird gets the worm.
  7. Create successful habits and routines for themselves.

Quote of the Day: “Routine in an intelligent man, is a sign of ambition.”-W.H. Auden