Why your Brand is your CULTURE…?

Today we are consumed with numerous social media platforms that sell us there brand and we buy in on their culture of services they provide. Facebook is a brand that creates a culture of CONNECTING us with our friends and family. Snap chat is a brand that allows us to post and send personal visual messages to our friends connected to our culture. Instagram is a brand that allows us to create a visual story using pictures to display our current moments and memories for people that connect with our culture. Linked-in is a brand that provides a platform to advertise and market our skill-sets to people we want to connect within our culture. Everyone today has a personal brand that defines who they believe they are or wants to become. Look at peoples Facebook, Snap chat, and Instagram pages. You will see their personal dreams, aspirations, values, perception, beliefs and purpose. We yearn for instant gratification, from likes, shares and comments from people we know and don’t.

Everyone today is a business. Employers will review your social media platform to gain clarity on how you represent yourself. Our personal brand is bigger and helps our business thrive in many ways. CEO’s that have a strong following and presence in the social media world have some of the most successful companies. The reason why your social media brand is so powerful with building your business is directly connected to the culture you’re creating. People buy stories. People want to know how you started the company, but more importantly “WHY”. It’s easier for a consumer or a fan to connect with you, when selling your story instead of a product or service. People want to experience your BRAND.

Why is Chick-Fil-A, Trader Joe’s, Aldi, Amazon and Lexus all in the top ten companies list for best customer service ranked by (ACSI) American Customer Satisfaction Index. The reason is directly connected to the culture they’ve created within their company. The consistent employee training, hiring processes, benefits and leadership. People don’t leave companies, they leave PEOPLE. Leadership starts from the top. These companies have employees that buy in on the culture, mission, connect emotionally to the purpose and find enjoyment in their position. “PEC”, they have personal emotional connection, which has transformed them into passionate disciples that live the company’s core values.

Loyalty with your employees creates loyalty with your consumers. Tony Hsieh, one of the founders of Zappos once said, “Where culture thrives, passion follows.” Your company culture should drive your brand. No brand stands still, your either moving up or down. This goes for personal or company brands. Think before you post that next selfie, blog post, meme or message on any social media platform. That post will either empower you today or restrict you TOMORROW.

Quote of the Day: “What you build today will either empower or restrict you tomorrow.”

Leave a Reply

Your email address will not be published. Required fields are marked *