By Jernavis Draughn When was the last time you heard the term great in regards to a product, person or service? When was the last time you watched a great movie, or heard a great song, or had a great meal? I think our society has accepted being average because it’s the easiest route to …
By Jernavis Draughn Marketing is a battle by which a company gets into the clients minds FIRST. Let’s look at some of the most famous companies in the world. If I would ask you to tell me what company comes to your mind first when I say sneaker, most people would probably say “Nike”. If …
Why Marketing starts with POSITIONING yourself first! Read More »
By Leasa Simmons I thought this was going to be an easy article to write. Feeling inspired to be a better leader and cultivate a lifestyle of leadership, I however, suffered from much introspection and had trouble putting words on paper. Reviewing my notes, I began to scrutinize my leadership. I decided I …
By Jernavis Draughn Over the years I’ve learned that setting goals are essential to achieving anything you want in life. It’s truly the Holy Grail to becoming successful in work, business, relationships, personally and health. It is a well thought out concept, where you spend time creating the things you want mentally for your life …
By Jernavis Draughn One of the best books I’ve read recently, is called Relentless,” From Good to Great to Unstoppable”, by Tim Grover. Being a retired athlete, I was able to connect to his great stories about the athletes such as Michael Jordan, Dwayne Wade and many more he has trained. Tim explains how being …
Why Being RELENTLESS Helps You WIN In The Game Of LIFE???? Read More »
By Jernavis Draughn What is the definition of “Emotional Intelligence”? It is the ability to identify and manage your own emotions and the emotions of others. Simply put, emotional intelligence helps people control their impulses. Learning how to deal with your anger, anxiety, uncertainty and sadness are essential elements of life. Our mood and thoughts …
Are our behaviors and actions programed? Are we programed by our upbringing? By family, friends or culture? Studies show we are all driven by six human needs: Certainty, Uncertainty, Growth, Significance, Contribution, Love/Connection. One of these human needs inspires and motivates our daily actions. These needs propels us to reach what we truly want in …
By: Jernavis Draughn In the book Spark by John Ratey, he explains the benefits of exercising and how it increases our learning ability. Physical fitness has a positive influence on memory, concentration and classroom behavior. Better fitness equals better attention and thus better results. Our brain is constantly being rewired with new information daily. In …