Why CULTURE eats strategy for BREAKFAST…!

By Jernavis Draughn

We hear the term culture used often in the world of business, sports, school and the military. Studies show the best companies that provide the best services and products have a great culture that everyone believes in. Same for the sports teams that consistently make playoffs and win championships. We live in a world where many companies are selling a five-step process to losing weight, dieting, working out, and getting rich. Online marketing is prominent for selling quick fix products or services that lead to broken promises. The longest road to success is a shortcut. These quick tactics and strategies will help create success, but not sustain it. In the book Culture Code by Daniel Coyle, he defines “Culture as a set of living relationships working toward a shared goal.” A great culture creates an environment where everyone feels safe and connected.

Here’s some questions you can ask for creating a culture:

  1. Are we connected?
  2. Do we share a future?
  3. Are we safe?

Daniel Coyle, discusses five keys to creating a successful team:

  1. Name and rank your priorities. Ex: Targets, Goals, Purpose, Vision and Mission
  2. Be 10x clear about your priorities as you think you should be. Know your why for any product or service you provide in the marketplace.
  3. Figure out where your team aims for proficiency and where it aims for creativity. Give autonomy and hold people accountable for providing or creating excellence in every area.
  4. Embrace the use of catchphrases. Our organization has its own mantras that defines our purpose, vision, mission and beliefs. Ex: Make Success a routine, Good is the enemy to great, Success leaves clues.
  5. Measure what really matters. Figure out what actions, behaviors, and your ideal teammate you need to create lasting success in your organization.
  6. Use Artifacts. Use anything that can create success mindsets, behaviors and inspire your teammates to take action.
  7. Focus on bar-setting behaviors. Praise behaviors that embody your organizations culture, beliefs and core values.

Peter Drucker was the one who coined the adage that “Culture eats strategy for breakfast.” We are in a day and time where people truly care about the mission and purpose your organization is providing. Potential employees really read your mission and vision statement to see if it aligns with their personal purpose before applying for the position. There’s no hiding what you truly stand for and your beliefs since social media has made it impossible to have any privacy. The one thing I’ve learned from reading the book “Culture Code”, is where people feel safe and connected to one another, amazing things can happen. It doesn’t matter if it’s an organization, family, sports team, school, charity, or relationship; the culture will reflect your leadership and create the positive or negative results.  

Quote of the Day: “Your brand is what everyone says about you when you’re not in the room.” -Jeff Bezos

The 6 PURPOSES that all companies fall underneath!

Your purpose will produce your profit. When you find your why, you will find your way. Michael Hyatt, says people loose there way, when they loose there why. The reason why you do anything will always determine the outcome. Your reasons will reap the results your trying to achieve. Tony Robbins discusses we all have six core human needs that drive us to do what we do in life; Love/connection, certainty, uncertainty/variety, growth, significance and contribution. When we learn what intrinsically motivates us, only then we can continue to ignite that fire to keep going. Learning what makes you feel fulfilled and happy eternally will help discover your purpose.

Here’s a few questions to help you discover your purpose. What service would you do for free? What does your dream job look like? What would you be doing? If you could design and create your life today for what you would be doing in the next 24 months, what would it be?

In the book The Advantage, by Patrick Lencioni he examines the six purposes that every company will fall underneath.

  1. Customer. This purpose is directly related to serving the needs of an organization’s customer or primary constituent.
  2. Industry. This purpose is all about being immersed in a given industry.
  3. Greater Cause. This kind of purpose is not necessarily about what the organization does, but about something connected to it.
  4. Community. This purpose is about doing something that makes a specific geographical place better.
  5. Employees. This purpose is not about serving the customer in the industry, or the region, but rather about the employees.
  6. Wealth. This purpose is about wealth for owners.

As the leader of Athletes Global, I’ve learned that your purpose will drive the team forward. Over the last year, we’ve became maniacal focus on what our mission and intent is for delivering our services and products. Our purpose is to develop future leaders through educational, sports and fitness services. We fall underneath the greater cause and providing a great customer experience. Clarity is power, and purpose trumps strategy. When everyone is clear on the organizations mission, everyone grows in the right direction.

Quote of the Day: “Your purpose defines your priorities.”

Mission vs Vision…?

By Jernavis Draughn

What’s the difference between a vision and a mission? The bible says, “Where there is no vision people perish.” Our life’s vision provides clarity for the mission AND direction we undertake. But destination leads our direction. It governs our behavior, which creates our daily habits. This is the reason our DECISIONS dictate our DESTINY. Let’s break down the difference between both in effort to gain more understanding on WHY both are necessary in reaching our GOALS. Remember, reasons come before results. If our WHY is powerful, the how is easy. In the book, Leadership by Alison and David Price, they explained the difference between the two:

A vision, is where you aspire to be in the future. Your vision summarizes what you’re aspiring to achieve.

A mission, is what you aspire to do, your purpose for being on this earth. Your mission summarizes your purpose.

What is your life mission? What compelling vision do you have for your life? Hence, this is the reason we need daily, quarterly and yearly goals. Intrinsic motivation is the one thing that inspires us to become better human beings in the journey to reach our goals. It is the hunger to solve a problem that the world hasn’t found the answer too.

Examples: food and water security, free health care, lack of economic opportunity and unemployment, poverty and inequality are just a few of these things.

The list can run as long as the Amazon River. The point I’m making is, some of the best business ideas come from unsolved problems. My vision and mission for my life is connected to helping others grow emotionally, spiritually, mentally and financially. They are intertwined with each other, because my WHY is connected to giving.

I’ve learned success without fulfillment is the ultimate failure. We were created by GOD to be givers and to help other people! The major key is to discover what your gift is, then finding how you can use it to help the world become a better place. That takes time, self-discovery and pondering about what your strengths are and what you want your legacy to be when your story ends.

 Quote of the Day: “The secret to living is GIVING.”-Tony Robbins