By Jernavis Draughn Our decisions dictate our destiny. The value of making the RIGHT decisions will determine the direction our life will take. We are influenced by our environment and our friends. Mathew Kelly states, “the people we surround ourselves with either raise or lower our standards”. They either help us to become the best …
By Jernavis Draughn What does well being mean? The dictionary defines it this way, “it’s the state of being happy, healthy, or prosperous”. When do you feel the happiest or healthiest or prosperous in your life? What actions are you doing daily that creates a positive feeling in any of these areas? What we do …
By Jernavis Draughn What is the 80/20 principle? Let me give some history of where this concept originated. The concept was introduced in 1897 by an Italian economist named Vilfredo Pareto. He observed that most income and wealth came from the minority of the people in his samples. He found that twenty percent of the …
By Jernavis Draughn Benjamin Franklin once said, “Energy and persistence conquers all things.” Successful people don’t make excuses, they get it done even when they don’t want to do it. They push through the pain, because they know it’s only temporary. Our lifestyle plays an important part on our daily energy levels. There’s five energy …
By Jernavis Draughn What you do DAILY will expand! From our consistent actions, behaviors and thoughts, we are unconsciously creating our life. Oprah once said, “what we dwell on is what we become”. The main reason we NEED to create successful daily habits. Have you ever paid attention to your daily rituals? From the moment …
By Jernavis Draughn What’s the difference between a vision and a mission? The bible says, “Where there is no vision people perish.” Our life’s vision provides clarity for the mission AND direction we undertake. But destination leads our direction. It governs our behavior, which creates our daily habits. This is the reason our DECISIONS dictate …
By Jernavis Draughn We ALL are selling something every single day. From having to convince your kid to take a bath, or the value of going to school, negotiating a lower price on a new car purchase, to asking for a raise at your job. I believe sales is the number one skill set to …
By Jernavis Draughn Marketing is a battle by which a company gets into the clients minds FIRST. Let’s look at some of the most famous companies in the world. If I would ask you to tell me what company comes to your mind first when I say sneaker, most people would probably say “Nike”. If …
Why Marketing starts with POSITIONING yourself first! Read More »