Are you playing to WIN in LIFE, CAREER, or BUSINESS?

By Jernavis Draughn

If you are not taking score you are just PRACTICING. Life is a fight for territory. Playing the game of life to just play is meaningless, playing to win is intentional. It requires thinking, planning, preparing, and taking massive action. It starts with a strategy. Deciding what winning looks like for you in all facets of your life. What is winning? Is it earning a certain amount of income? Is it spending quality time with family and friends? Is it driving a certain type of car or living in a certain size house? Is it being able to travel the world? Is it having financial freedom? Reasons reap results. What is your “why’ behind everything you do? What will push you to take consistent and strategic action daily?

Being a retired athlete, you ultimately learn that winning is the only option. Your conditioned to compete and to leave it all on the table every time you show up. I have learned winning in anything in life starts with EFFORT, by doing the work. When you implement strategy behind effort and work ethic, more opportunity arises. Robin Sharma is coined for saying,“what you do daily is your life in miniature.” When you discover your why, you will find the WAY. Strategy is a choice. The purpose of systems is to ensure consistency. In the book, “Playing to win, how strategy works”, by A.G. Lafley and Roger L. Martin, explains how strategy is one of the major keys to consistently winning in business.

Lafely and Martin go over five questions to help you build a strategic business plan.

  1. What is your winning aspiration? What is the purpose of your company?
  2. Where will you play? Partnerships? Online? Brick and Mortar? Territories? Target audience?
  3. How will you win? How will you win on your chosen playing field?
  4. What capabilities must be in place? Who will you need? Who will you have to become? What will you need to learn?
  5. What management systems are required? What type of system do you need to create consistent results?

Here’s some key takeaways from the book, Playing to win, that can help grow your business:

-Do not try to capture all segments.

-Look for a place to play that will enable you to attack from unexpected directions.

-Winning means providing a better consumer and customer value equation than your competitors do and providing it on a sustainable basis.

-Differentiation. We offer products or services that are perceived to be distinctively more valuable to customers, with the same cost structure that competitors use.

-Measurement provides focus and feedback.

Strategy is a way to win. Having a competitive advantage helps you create consistent success. Playing to win in anything, means being more intentional, goal oriented, focus, strategic, mission and purpose driven. See strategy as a process rather than a result. Remember success has no FINISH LINE.

Quote of the Day: “The ability to learn faster than your competitors may be the only sustainable competitive advantage.” -Arie de Geus

The Four Wheels of Behavior Change

By Jernavis Draughn

Change is inevitable, but progress is not. The new year is here, and most people are focusing on their new year resolutions. I believe change starts with one simple DECISION. Do I truly want to change? Is what I’m looking to change important enough for me to change my lifestyle, mindset, routine or ritual? Has my behavior caused me enough pain that I NEED to change? Am I too comfortable with my current situation that change is not a MUST? We change in a moment. Change doesn’t’ take long, it happens instantly when we make a commitment to our commitments. Here’s what I’ve learned about behavior “change”. Meaningful behavior change is very hard to do, and no one can make us change unless we truly want to CHANGE.

Our environment drives our behavior. Learn to control and create a healthy environment. Who we associate with, eat, learn from, grow into, religious and limiting beliefs are created by our environment. There’s an adage that says, show me your friends and I’ll show you your future. We become who we consistently hang out with and do daily. In the book Triggers by Marshal Goldsmith, he explains that we all have behavior triggers. He explains, it’s any stimulus that impacts our behavior. To avoid undesirable behavior, we must remove ourselves from hanging with people that live that lifestyle and then change those environments where it is most likely to occur. Goldsmith discusses we have four options in pursuing any type of behavior change.

  1. Creating. Represents the positive elements that we want to create in our future.
  2. Preserving. Represents the positive elements that we want to eliminate in our future.
  3. Eliminating. Represents the elements that we want to eliminate in the future.
  4. Accepting. Represents the negative elements that we need to accept in the future.

Asking yourself what you need to create, preserve, eliminate, and accept in your life is the first step to changing your behavior. Psychologist Carol Dweck once said, “Becoming is better than being.” Whoever you want to become, improve in or accomplished will require some type of change in your life. The questions that will start your journey of change will be, are you ready to make a real decision and are you committed to not quitting on YOURSELF.  

Word of the Day: “Changing your words, will change your WORLD.”

The 6 PURPOSES that all companies fall underneath!

Your purpose will produce your profit. When you find your why, you will find your way. Michael Hyatt, says people loose there way, when they loose there why. The reason why you do anything will always determine the outcome. Your reasons will reap the results your trying to achieve. Tony Robbins discusses we all have six core human needs that drive us to do what we do in life; Love/connection, certainty, uncertainty/variety, growth, significance and contribution. When we learn what intrinsically motivates us, only then we can continue to ignite that fire to keep going. Learning what makes you feel fulfilled and happy eternally will help discover your purpose.

Here’s a few questions to help you discover your purpose. What service would you do for free? What does your dream job look like? What would you be doing? If you could design and create your life today for what you would be doing in the next 24 months, what would it be?

In the book The Advantage, by Patrick Lencioni he examines the six purposes that every company will fall underneath.

  1. Customer. This purpose is directly related to serving the needs of an organization’s customer or primary constituent.
  2. Industry. This purpose is all about being immersed in a given industry.
  3. Greater Cause. This kind of purpose is not necessarily about what the organization does, but about something connected to it.
  4. Community. This purpose is about doing something that makes a specific geographical place better.
  5. Employees. This purpose is not about serving the customer in the industry, or the region, but rather about the employees.
  6. Wealth. This purpose is about wealth for owners.

As the leader of Athletes Global, I’ve learned that your purpose will drive the team forward. Over the last year, we’ve became maniacal focus on what our mission and intent is for delivering our services and products. Our purpose is to develop future leaders through educational, sports and fitness services. We fall underneath the greater cause and providing a great customer experience. Clarity is power, and purpose trumps strategy. When everyone is clear on the organizations mission, everyone grows in the right direction.

Quote of the Day: “Your purpose defines your priorities.”

5 things I wish I’ve learned before becoming an ENTREPRENEUR!!

By: Jernavis Draughn

I’ve been an entrepreneur for over 12 years now and I feel I’m finally starting to figure this thing all out. The best teacher is EXPERIENCE. Today most people are attracted to the title of being an “ENTREPRENEUR”, because it’s the cool thing to do. This topic is being echoed across the masses on whether anyone can become a business owner? Do you have the mindset or even mentally fit to endure the consistent adversities that come along with being an entrepreneur. I’ve seen many try, stop, take a break, and fail throughout the journey. Some experts say, entrepreneurs are born with the DNA. Some psychologist believe it takes will power, ambition and drive to survive the storms. Some successful entrepreneurs believe it takes maniacal focus on a problem or mission that compels you to solving. There’s no right or wrong answer to this question. It’s simple, if your built to be an ENTREPRENEUR, you will be.

Here’s 5 things I wish I’ve learned before becoming an entrepreneur:

  1. Master LEADERSHIP. Everything in your business rises and falls on leadership. You can’t build or sustain a great company without committing to becoming a great leader.
  2. Communication is key. Learn how to lead with great questions. That’s where growth is birthed. When you take time to hear your clients and employee’s needs. We live in a world our questions create!
  3. Commit to lifelong LEARNING and Personal Growth. The moment I committed to learning everything I could in business, my life changed as an entrepreneur. Make growth your number one goal. Remember we will GROW into our next position, opportunity and destiny. It’s too late to prepare when the opportunity is HERE.
  4. Master SALES. I never knew the value of sales and how the best entrepreneurs make it an art. Meaning, I believe in my product or service so much that I will create a specific picture for you in the sales process that will solve your PROBLEM. I learned this from reading books and late in my entrepreneurship journey. Remember, everyone is sailing something. Hopefully, it’s positive, helping to move the world, yourself and family forward.
  5. Building SELF-CONFIDENCE. Our beliefs drive our direction in life. You don’t become an entrepreneur without self-confidence. Identity drives behavior. “Confidence is the cornerstone of leadership.”-John Maxwell

In conclusion, I hope this provides context to what you need to think about before making the decision to become an entrepreneur. Information is useless if you can’t use it. Whatever endeavor you decide to pursue, commit to it fully, and make sure it moves you on all levels intrinsically. The life of an entrepreneur is lonely and selfishly steals your time to ensure progress is intentional. People tend to think when you become an entrepreneur, you gain more freedom, but it’s totally opposite. You have to become strategic on where your time, energy and effort is going. Make sure whatever road you decide to take, the destination pulls you to reaching it no matter the road blocks you will face on your journey.

Quote of the Day: “It’s not what the vision is, it’s what the VISION does.”