4 Keys to CONSISTENT Success in ANYTHING!!

Is there a proven formula to achieving lasting success in any area of your life? I’ve read a great book by, Jim Collins called “Good to Great”. He states, “only a few people attain great lives”, because it’s so easy to settle for a good life. Some people believe that being successful is a choice. The decision to be successful is made when we raise our personal standards. What we do daily determines our worth. We need to have targets and goals that we are striving to reach, which intrinsically inspire us to grow. Money won’t make you or keep you fulfilled, and happiness leads to success. The feeling of purpose will be your fuel to keep your fire consistently burning. How can we ensure that we are intentionally reaching our daily, weekly, monthly and yearly potential? Listed below are four ways that I’ve learned from reading and researching what the most successful people do to achieve consistent success.

1. Out-Work. Hard work beats talent when talent fails to work HARD. Simply put, just out work everyone else. If people are not complimenting your work ethic, then you’re not fully committed to reaching your full potential.

2. Out-Last. The titan warriors live by this mantra, “Sweat more in training so you bleed less in WAR.” People only quit jobs, sports, positions, people, and things that they are not committed too. Pain is temporary, but if you quit, it will last forever. You have to endure the process in order to progress in any area of your life.

3. Out-Improve. Growth has to be your number one GOAL. Constant and never ending improvement is the only way your marriage, relationships, career, your company, your spirituality, financially, physically, and emotionally you will be able to reach your full potential. 

4. Out-Strategize. What you tolerate, your never change. We live in the world that our questions create. So the key is to continually think about how you can make your service, product, career, marriage, and relationships better. Make your better its best by taking time to strategize how you can intentionally create more value in those areas. “The essence of strategy is choosing what not to do.”-Michael Porter

If you intentionally focus on growing in these four areas, 2018-2019 will be an amazing year!

Quote of the Day: “GOALS are not promises, they are COMMITMENTS!”

Why you should ride the ENERGY Bus…..

By Jernavis Draughn

Benjamin Franklin once said, “Energy and persistence conquers all things.” Successful people don’t make excuses, they get it done even when they don’t want to do it. They push through the pain, because they know it’s only temporary. Our lifestyle plays an important part on our daily energy levels. There’s five energy drivers that help us increase our productivity; exercising, eating healthy, sleeping, relaxing and connecting with people. We need to invest time in all five of these energy boosters daily to maximize our output.

I’ve recently implemented a new method for improving productivity called, “brain investment tasks”, for only 30 minute segments. I focus on the task I’m working on for 30 minutes, then I take a 10-15 minute break if needed. If I’m in a flow state, I will go as long as my brain and focus allows me too. The key is to implement brain breaks when working on assignments that need deep thinking, to help you not feel burned out, overwhelmed and engaged.

You know by now, I’m an avid reader and I just completed a great book called, The Energy Bus by John Gordon. He creates a great story of a manager that is struggling in all rems of his life, because he lacks positive energy, accountability, vision and persistence. In the book John Gordon, explains 10 rules that will increase your productivity in life, business and relationships.

Rule 1: You’re the driver. Your life is a sum total of the thoughts you’ve created and actions you’ve taken.

Rule 2: Desire, vision and focus on moving your bus in the right direction. What you focus on will expand.

Rule 3: Fuel your ride with positive energy. Focus more on the positive instead of the negative.

Rule 4: Invite people on your bus and share your vision for the road ahead. Alone we are limited, together we are limitless.

Rule 5: Don’t waste your energy on those who don’t get on your bus. Distant yourself from the energy vampires.

Rule 6: Post a sign that says no energy vampires allowed on your bus. Positive energy is like a muscle, the more you use it the stronger it gets.

Rule 7: Enthusiasm attracts more passengers and energizes them during the ride. Momentum breeds momentum. Passion is contagious!

Rule 8: Love your passengers. Practice servant leadership.

Rule 9: Drive with purpose. Only purposeful achievement is ultimately sustainable.

Rule 10: Have fun and enjoy the ride. You always have fun when you love what you do.

Quote of the day: “The future brings only what the present gives it.” Unknown




By Jernavis Draughn

What is the real currency in LEARNING? They say the more you learn the more you earn. There is no price tag on the amount you can learn in your personal space of gifting. We all have been blessed by God to use and help people in the world with our gifts. The most important DAY in our lives are, when were born and when we discover WHY. The most successful  financially, mentally, emotionally and spiritual people are committed to lifelong LEARNING. They invest time, and place VALUE in the process of learning. Oprah Winfrey contributes her personal success to what she learned from mentors, friends, family members, books she’s read and life experiences. Learning have to become an intricate part of your daily rituals and daily schedule. Creating a personal growth plan and making it a daily goal to learn something new, will improve your overall life.

Listening is the only VEHICLE to learning. It is the major reason why schools are one of the biggest businesses in the world. As a student you go to school to LISTEN first, then respond and ask questions to engage in the lesson. For you to learn anything, you have to listen first. One common reason relationships DO NOT endure and our divorce rate continues to increase, is because we fail to hear and listen to our partner. We are so quick to respond or rebut, because of our “selfish gene”. We NEED to focus on learning our partner in order to understand what they value, what their needs are, and what are their beliefs and love languages. “Any fool can know, the point is to understand.”-Albert Einstein

Lastly, Learning is the only true path to WEALTH. Warren Buffett once said, you have to define your circle of competence.” That takes mastery. Learning yourself and learning what you believe you can become really good or great in. You must sit down and study your craft in order to understand what area you want to master. Learning increases the opportunities of you becoming more successful in anything you do.

I am concerned about the school system because I think it is flawed on the methodology of HOW they are teaching students. I believe you have to value, then be influenced and lastly inspired by something/someone in order to truly enjoy the learning process.

If you ask a person why they decided to learn a particular topic, they usually will tell you how it made them feel, how it changed their state, how it improved their life, their relationships, how it caused them to grow, how it help their understanding of things, or how it influenced their belief. Before learning occurs, you first place value on the topic and the person you’re learning from. Then you choose to listen to them, take notes, and focus more on the point they are making. It’s called “Active Listening”, where you listen with the intent to understand. You value what that person is saying. This is why mentors and parents are so essential to personal growth.

I suggest that we commit to lifelong learning today or be left behind. Information is coming at a very fast pace these days and so you have to be a continuous learner in order to keep up with the times. Those who value learning the most will remain successful and will become pioneers through understanding the constant innovations of an ever changing world.

Quote of the Day: “Don’t Just”

Don’t just learn, experience.
Don’t just read, absorb.
Don’t just change, transform.
Don’t just relate, advocate.
Don’t just promise, prove.
Don’t just criticize, encourage.
Don’t just think, ponder.
Don’t just take, give.
Don’t just see, feel.
Don’t just dream, do.
Don’t just hear, listen.
Don’t just talk, act.
Don’t just tell, show.
Don’t just exist, live.
― Roy T. BennettThe Light in the Heart

Self-DISCIPLINE equals Self-LOVE……

By: Jernavis Draughn

Success in anything starts with self-discipline. The ability to self-govern your mind and actions is essential in order to reach your full potential. Are you able to say “NO”?  It is probably one of the hardest words to say when your will power is being tested. Especially if the decision is connected to one of your six human needs that drives your life (Certainty, Uncertainty/Variety, Significance, Growth, Love/Connection or Contribution). We yearn for distraction and crave for personal acceptance by others. This type of behavior affects our will power to make the right decision. Jim Rohn once said, “Discipline is the bridge between goals and accomplishments”.

I struggle with sustaining long periods of discipline throughout my day. When my mind becomes cluttered and need a water break or just decides to sub itself out of the game, I tend to have a conversation with myself to refocus my mind back to my overall goals for the day. I constantly review my goals in order to provide clarity on where I am going and the actions I need to take to achieve them. The amount of self-discipline equals the amount of self-love you have for YOURSELF. We allow social media, television, video games, cell phones and PEOPLE to distract us from being productive, and thereby causes us to make regretful decisions. We also allow instant PLEASURES, to win over feeling lasting PAIN in the future that may be necessary for us to grow. We must all choose one of two pains: PAIN of discipline or the pain of REGRET!

I believe self-discipline starts first, with LOVING yourself and having standards that you live by. There is not a 5 step method that teaches you how to discover self-love. YOU must first get to know God. And in doing so, you will discover what you stand for, what you believe in, and a  clear understanding of your personal values and purpose.

Every moment is a memory. We are defined by our words and actions. I believe you should always think before you speak, ponder before you take action and live your TRUTH! The difference between WHO you are and WHO you want to be is WHAT YOU DO!

Quote of the Day: “Self-trust is the first secret of SUCCESS!”-Ralph Waldo Emerson


By Jernavis Draughn

We ALL are selling something every single day. From having to convince your kid to take a bath, or the value of going to school, negotiating a lower price on a new car purchase, to asking for a raise at your job. I believe sales is the number one skill set to attain and mastery for the future. With the rise of artificial intelligence and more jobs being automated, there won’t be many jobs a robot can’t render. Learning the art of communication and the ability to sell, will place you ahead of someone who only has a degree, masters, PHD, certification, etc. You will have the skills to sell your particular skill sets in a manner that will separate yourself from competition and provide complete clarity on why you’re the best candidate for the that position.

Zig Ziglar, once said, “Every sale has five obstacles: no need, no money, no hurry, no desire, and no trust.” Sales is essentially a transference of feelings. I believe no TRUST, no SALE. Creating a rapport is the first step to connecting with your prospect. Next is using active listening, to hearing the needs of your prospect. Active listening, means listening with the intent to understand. Closing any sale starts with knowing exactly what problems your prospect needs solved. In the book, little red book of selling, by Jeff Gitomer, he explains there’s certain principles that lead you to becoming a top sales producer. Here’s a few that resonated with me that have improved my sales skills.

-Believe you can close every sale. Have a winner’s mindset.

-Plan your day and the goals you want to accomplish.

-Recognize and take advantage of all opportunity.

-Take responsibility for your success in sales.

-Take risk and embrace failure as a learning opportunity.

-Hang around the right people that inspire and motivate you.

-Prepare to win or lose to someone who is.

-Position more. Compete less.

-Prospects buy the sales person first.

-Become an expert or influencer in your field.

-Celebrate effort, not victory.

Commit to sales mastery. Measure your closing rate and continue to work on your sales game DAILY!

Quote of the Day: “Make a customer, not a sale”-Katherine Barchetti

Why CHANGING your environment CHANGES YOU!

By Jernavis Draughn

I’ve learned that all change is not growth, but all GROWTH is change. We are growth driven human beings that are unconsciously moving backward or forward in life. Changing starts with a decision.

We change daily in so many ways, and in doing so we tend to not measure our growth. We become who we BELIEVE we are. Our circle of friends and peers we hang out with are reflections of who we are becoming. Have you taken time to reflect on what the people around you are depositing into your life mentally, spiritually or emotionally? Are you growing or gaining value from the people you hang out with? Aristotle says, whatever is impressed is expressed…

People are imprisoned by their COMFORT ZONE. It’s hard for us to break away from people or environments that provide mundane pleasure. Just because it looks, feels or sounds good doesn’t mean it’s RIGHT. We usually strive for security instead of opportunity to grow in different areas of our life. The two mental blocks that hold us back to changing is: Learned helplessness and our comfort zone.

Learned helplessness means, when you reach a state of being passive and depressed, you believe there are no actions possible to avoid the adverse stimulus. You tell yourself there’s no other outcomes or actions you can take to improve your situation. Remember, the quality of our thinking determines the quality of our lives. And therefore, we are affected in every way by our current environment.

How would you define your current environment? Positive or negative? Are your daily routines or habits leading you toward your goals? Is the social group you’re surrounding yourself with helping you grow in the direction you want to go? Take time to answer these questions honestly and make the decision today to change your environment for the better. It is a known fact that we become our social orbit. Ask yourself, who are you becoming in 2018???

Quote of the Day: Change yourself but not your environment; growth will be slow and difficult.

Change your environment but not yourself; growth will be slow and less difficult.

Change your environment and yourself; growth will be faster and more successful.John Maxwell


Why L.A.S.E.R Goals WORK!

By Jernavis Draughn

Setting goals has always been a mystery to why people don’t set them. Most people are too lazy to create a consistent habit of writing them down daily and some believe the process doesn’t’ work. While learning how the mind works, there’s a part of the brain called the “RAS”, Reticular Activating System that controls what we focus on. Think about the last time you bought a new car or a pair of shoes and how often you notice it while you were out. We can train our mind to focus only on activities and actions that will lead us to success. First, we have to define what success is and a game plan on how we can attain it. The brain is programmed to yearn for direction, continuous learning, a game plan and purposeful growth. They say the average human reads one book a year. How can we grow if were not learning?? As Jim Rohn once said, “Learning is the beginning to wealth”.

Whatever moves you to get out of the bed in the morning is connected to your passion. Setting goals, starts first with self-awareness and clarity on what you truly want in life. What 3 words do you want people to describe you as at your funeral? How much revenue do you need to live an enjoyable life when you retire? What is your dream job? What business have you always wanted to start? These questions can help you start the goal setting process. If your reasons are not big enough, your excuses will be. Below is the L.A.S.E.R goal setting technique that I’ve implemented to help become more focus and specific on attaining consistent results. This method is used by author Sir John Hargrave, who wrote the book Mind Hacking.

  1. Limited. An attainable small goal. Ex: Working on a project for an hour a day.
  2. Achievable. An easy goal that you can accomplish. I’m a firm believer of celebrating the small wins. Completing small successes helps your will power to achieve larger goals.
  3. Specific. A good goal is simple and clear. Setting a specific time daily (30 minutes), you will practice an instrument or learn a foreign language. Creates instant growth and confidence in wanting to pursue the activity.
  4. Evaluated. Write done your goals so you can measure your accomplishments. What doesn’t get measured, doesn’t improve.
  5. Repeatable. Repetition is the mother to learning. “We are what we repeatedly do. Excellence is not an act, but a habit.”-Aristotle

Try this goal setting method and see if it produces results in your life. You can’t progress without enduring the process. We all need targets to aim for to help us continually grow. If not, we are aimlessly living without a vision and purpose for our life. Start writing your goals down TODAY. Remember, indecision is the thief to opportunity.

Quote of the Day: “Setting goals is the first step in turning the invisible into the visible.”-Tony Robbins.

Can we really hack our MINDS to improve our daily performance???

By Jernavis Draughn

How can we upgrade, change and expand our MIND? Can we truly hack our mind to change our behaviors or to reach peak performance? There’s no real change until there’s change in behavior. As Aristotle says, we are what we repeatedly do, excellence is not an act, but a habit. I’ve been doing intense research on personal mastery and peak performance, which lead me to reading the book, Mind Hacking by Sir John Hargrave. One of our leadership board teammates referred me the book also, which inspired me to read it immediately. Sir John Hargrave, explains you are not your mind and it’s vital to work on your mind, not just in your mind. Become aware of where your attention is being pulled away from the task at hand by either two enemies; yourself or digital interruptions.

Mind Hack Game 1: Here’s a simple mind hack game to help you track your attention stealers. Keep track of how many times throughout the day and what is stealing your time. Write it down and review the list at the end of the day. Now you will have clarity on the enemies you’re fighting against daily, so you can eliminate them.

As Brian Tracy says, your future intentions determine your present actions. We have to create consistent success habits. Habits that have been documented throughout time the at most accomplished, successful and blissful people do daily. Remember you create your HABITS, then your habits make YOU. We are creatures of habit. Everything we do is habitual from the time we wake up until the time we go to bed. Become self-aware of your daily rituals. What are you investing your time in? What do you value? They both can be seen in what you do daily, spend money on and time with. We can’t buy more TIME, but we can spend our TIME differently.

Mind Hack Game 2: To help install new habits, use visual cues to start a habit. For example, if you’re starting a new workout routine, place your gym clothes and shoes in your car the night before. So in the morning you don’t have to focus on another task, especially one you’re not innately motivated to do.  Next, reward yourself when you complete the habit. For example, if your goal is to work out 3 times a week and you accomplish that feat, reward yourself with a personal gift. It will activate the dopamine, which is the reward system in your brain to want that feeling after achieving a goal.

Progress equals happiness! We are growth seeking humans. Success in anything starts in the MIND. “Imagination is more powerful than knowledge.”-Albert Einstein. In the book Mind Hacking, Sir Hohn Hargrave, explains you have to consciously reshape your thoughts and you can actively reshape the world around.” We become what we think about most of the time. Our mind creates our internal reality. Sir John Hargrave, goes over the value of focusing on feeling, doing, having and being in every moment.  Mental stimulations, it’s a way of developing these mental functions, so that when we find ourselves confronted with difficult situations, we are better equipped to handle them.

Mind Hack Game 3: Learn and develop your emotional intelligence. In our leadership training academy, we focus on teaching the key foundations: Empathy, Self-Awareness, Self-Regulation, Motivation and Social Skills.

 Quote of the Day: “What preoccupies the MIND controls your LIFE.”-Timothy Kelly

How GOOD can become the enemy of GREAT!

By Jernavis Draughn

When was the last time you heard the term great in regards to a product, person or service? When was the last time you watched a great movie, or heard a great song, or had a great meal? I think our society has accepted being average because it’s the easiest route to take.

Our biggest competition in life is mediocrity. Winston Churchill said,” The price of greatness is   responsibility.” To become great in anything, one must first start with making the decision followed by taking some time to self-reflect on how you want to be remembered and commit to the process.

In the book “Motivation Manifesto”, by Brand Burchard, he discusses the 9 virtues of greatness. These virtues have to be practiced in order for you to reach the level of greatness in anything you do.

  1. Let us demand honesty
  2. Let us demand responsibility
  3. Let us demand actions
  4. Let us demand courage
  5. Let us demand respect for others
  6. Let us demand vigilance
  7. Let us demand service
  8. Let us demand intelligence
  9. Let us demand unity

What makes a service, product or a person great? I think it’s predicated on whether you have discovered a purpose for your life, and you have enlisted daily rituals that contribute to you reaching your goals. You have to create a vision that provides clarity and drives you to exercise daily growth. In the bible it says, “Where’s there’s no vision, people parish.” Anyone that has accomplished anything great in life, had a compelling vision for what they wanted to do.

Most people don’t believe they can become great at anything. We have to create a winners mindset. All behavior is belief driven and we become our standards. As Alan Cohen states, “all limits exist only in the mind, and it is only in the mind that they can be overcome!’

We can all name businesses, inventions, and people that have achieved greatness in the eyes of our society. The decision to leave the world a better place than how you found it, starts your marathon of making a difference. Additionally, focusing on giving more than you receive, helps you complete the first lap in the marathon of life.

We must commit daily to growing emotionally, spiritually, physically, financially and mentally.  Become immersed in self-mastery and providing world class service or production in your chosen field. Selecting this course will help you complete the second lap in the marathon of life. Coincidentally, leading with your life and not your words, will help you survive the third lap in the marathon of life. Finally, by giving and showing love continuously to everyone you are blessed to meet in the marathon of life will help you complete the last lap.

When you feel unmotivated, uninspired, negative, you start back at the first lap and repeat the process. Success is a marathon, not a sprint! Becoming great is a decision that we must all make to reach our goals and to live the life we desire. Make the decision TODAY!

Quote of the Day: “You were designed for accomplishment, engineered for success, and endowed with the seeds of greatness.”-Zig Ziglar

Why Marketing starts with POSITIONING yourself first!

By Jernavis Draughn

Marketing is a battle by which a company gets into the clients minds FIRST. Let’s look at some of the most famous companies in the world. If I would ask you to tell me what company comes to your mind first when I say sneaker, most people would probably say “Nike”. If I say fast food, most people would probably say “McDonalds”. If I say coffee, most people would probably say “Starbucks”. And if I say fried chicken, most people would probably say “Kentucky Fried Chicken or KFC. All of these companies were first in there industries to win the battle of marketing themselves as number one for the particular service or product they provided. It all starts with having clarity on your vision for how you want to be PERCIEVED by prospects.

The book “Positioning”, by Al Ries and Jack Trout, define “Positioning”, as an organized system for finding a window in the mind. Al Ries and Jack Trout explain how, “Language is the currency of the mind. To think conceptually, you must manipulate words. With the right selection of words you can influence the thinking process itself.” Introducing a new product or service, provides only two types of responses: Praise for innovation and secondly, problem solving or copycat entitlement of being a knock off brand. The key is to separate yourself with a unique selling proposition that gives you an edge or differentiates you from competitors. Every advertisement is a long term investment in the image of your BRAND. Therefore, this is the reason why companies pay millions of dollars to increase their Brand awareness.

The average human mind cannot deal with more than seven units at a time. This is one of the reasons why seven is a popular number for most lists that have to be remembered. Examples: Phone numbers and the Seven Wonders of the World. Most people have a hard time remembering seven or more numbers. Businesses have to connect with their clients on a mental and emotional level in order for them to remember their products or services.

Advertising is not a debate, it’s a seduction. Most companies fail to reach or build trust with a prospect, for them to make a purchase. To get inside of your prospects mind, you have to relate to what’s already there. You can’t walk away from your existing position in the prospects mind. Decide today what you want to be known for and what your brand stands for. Your purpose has to connect with your vision in every advertising campaign you release to the world.

Here are a few questions from the book “Positioning”, by Al Ries and Jack Trout, which has helped me reposition our marketing strategies. It also helped me focus and confirm how we want to be perceived by new prospects and existing clients.

  1. What position do you own?
  2. What position do you want to own?
  3. Whom must you outgun?
  4. Do you match your position?

Remember, prospects don’t BUY, they CHOOSE! Continue reinventing yourself, improving in all areas in your career and company.