4 Keys to CONSISTENT Success in ANYTHING!!

Is there a proven formula to achieving lasting success in any area of your life? I’ve read a great book by, Jim Collins called “Good to Great”. He states, “only a few people attain great lives”, because it’s so easy to settle for a good life. Some people believe that being successful is a choice. The decision to be successful is made when we raise our personal standards. What we do daily determines our worth. We need to have targets and goals that we are striving to reach, which intrinsically inspire us to grow. Money won’t make you or keep you fulfilled, and happiness leads to success. The feeling of purpose will be your fuel to keep your fire consistently burning. How can we ensure that we are intentionally reaching our daily, weekly, monthly and yearly potential? Listed below are four ways that I’ve learned from reading and researching what the most successful people do to achieve consistent success.

1. Out-Work. Hard work beats talent when talent fails to work HARD. Simply put, just out work everyone else. If people are not complimenting your work ethic, then you’re not fully committed to reaching your full potential.

2. Out-Last. The titan warriors live by this mantra, “Sweat more in training so you bleed less in WAR.” People only quit jobs, sports, positions, people, and things that they are not committed too. Pain is temporary, but if you quit, it will last forever. You have to endure the process in order to progress in any area of your life.

3. Out-Improve. Growth has to be your number one GOAL. Constant and never ending improvement is the only way your marriage, relationships, career, your company, your spirituality, financially, physically, and emotionally you will be able to reach your full potential. 

4. Out-Strategize. What you tolerate, your never change. We live in the world that our questions create. So the key is to continually think about how you can make your service, product, career, marriage, and relationships better. Make your better its best by taking time to strategize how you can intentionally create more value in those areas. “The essence of strategy is choosing what not to do.”-Michael Porter

If you intentionally focus on growing in these four areas, 2018-2019 will be an amazing year!

Quote of the Day: “GOALS are not promises, they are COMMITMENTS!”


Jernavis Draughn

Everyone yearns to be known for something great. From an athlete, to your position at work, artist, performers, actors, academics, innovators, musicians, painters, and entrepreneurs. Anything that we invest our passion and time into, we desire to leave our imprint upon it. There is the belief that every job bares the signature of the last person who performed it. Muhammad Ali, claimed he was the greatest of all time even before he was crowned the title. Becoming great in anything starts with a DECISION! It’s a conscious choice to aim for that level of success. I believe YOU have to be affirmed by others before receiving that title, which is determined by your work, your resume and the results you created for yourself.

In the book, “Great By Choice”, Jim Collins, explains how the best companies sustain greatness for long periods of time. “Greatness is not just a business quest; it’s a human quest.” I found that intriguing, because we tend to stray away from using the term greatness. When was the last time you had a great meal, customer service, sports game, movie, or an experience that wowed you? Jim Collins discusses 3 key 10xer behaviors that organizations and individuals attain before becoming great: Fanatic Discipline, Empirical creativity and Productive Paranoia.

  1. Empirical Creativity, keeps your soul alive. You’re a creator. A visionary. Meaning you find happiness in conducting practical experiments.
  2. Productive Paranoia, keeps you alive, on your toes, consistently sharping your sword. You’re committed to lifelong learning and constant improvement.
  3. Fanatic Discipline, keeps you focused on goals, accountable for your actions and intentionally moving forward.

When you’re committed to becoming great in an area of your life, the goals you’re chasing become purposeful and meaningful. Your mission is bigger than you! 10xers remain productively paranoid in good times, recognizing that it is what you do before the storm comes that matters most. Andrew Grove, once said, “Success breeds complacency”, and “Complacency breeds failure”. “Only the paranoid survives”, they are completely aware that the ship could sink anytime. When you have “Productive FAITH”, a slogan I use for anyone that is going through hard times or striving to reach life goals. Productive Faith becomes your compass through the storm. The term means you’re walking with blinded faith, while productively working hard to get out of the rut you’re in. You have committed to “CANI”, Constant and Never Ending Improvement. Lastly, you must embrace consistency and change, both at the same time. The road to GREATNESS takes hard work, strategic decision making, having a great team, constant innovation, and purposeful goals. What road are YOU driving on?

Quote of the Day: “You must expect great things of yourself before you can do them.”-Michael Jordan

The 80/20 LIFESTYLE…

By Jernavis Draughn

What is the 80/20 principle? Let me give some history of where this concept originated. The concept was introduced in 1897 by an Italian economist named Vilfredo Pareto. He observed that most income and wealth came from the minority of the people in his samples. He found that twenty percent of the people owned eighty percent of the land. From that day forward he continued his quest to see if his discovery stood true to other areas of our lives.

I decided to do my own research on books discussing the 80/20 principle, in order to get a clearer understanding of this concept. I just completed a great read by Richard Koch called the 80/20 principle. He goes in depth on how we can implement the rule into all facets of our life to produce success. Richard explains how using the principle can increase success in your company, career, relationships and overall health.

Here are a few statistics of the 80/20 principle:

-Eighty percent of what you achieve in your job comes from 20 percent of your time spent.

-Twenty percent of the products usually account for about eighty percent of dollar sales value.

-Twenty percent of criminals account for eighty percent of the value of crime.

-Twenty percent of motorists cause eighty percent of accidents.

-Twenty percent of your carpets are likely to get eighty percent of the wear.

-Twenty percent of your clothes will be worn eighty percent of the time.

The key is to concentrate on the most important twenty percent that will create the most success in your life. This will take you sitting down and writing down what actions, behaviors and rituals create the results you ultimately want. Here are four rules for understanding how decision making connects with the 80/20 rule.

  1. Not many decisions are very important.
  2. Most decisions are often those made only by default.
  3. If what you have decided isn’t working, change your mind early rather than late.
  4. When something is working well, double and redouble your bets.

The premise of the book is to find where twenty percent of your efforts gives eighty percent of your return. This premise is the true essence of the 80/20 principle, to do a few things well and specialize in that particular area.

Confucius once said, “the man that chases two rabbits catches none”. We are so consumed with trying to do everything, instead of mastering a few things. Discipline yourself to improving twenty percent of the most important areas in your relationships, company services, Job performance and health. That is the only way you will see exponential growth and lasting success in all areas of life.

Quote of the Day: “Success demands singleness of purpose.”-Gary Keller


By Jernavis Draughn

What you do DAILY will expand! From our consistent actions, behaviors and thoughts, we are unconsciously creating our life. Oprah once said, “what we dwell on is what we become”. The main reason we NEED to create successful daily habits. Have you ever paid attention to your daily rituals? From the moment you wake up, everything we do is a HABIT, a learned behavior. “Chains of habit are too light to be felt, until they’re too HEAVY to be broken.”-Warren Buffett

Aristotle was one of the first leaders of teaching to recognize that our success in anything we do is a result of our daily rituals. He once said, “We are what we do repeatedly. Excellence then is not an act, but a habit.” Most people are unaware of what they do, why they do it and the results it’s producing in their life.

Can you name 3 positive rituals or routines that’s creating success in your life today? W.H. Audent once said, “Routine in an intelligent man, is a sign of ambition.” In the book Daily Rituals, by Mason Currey, he displays some of the highest achievers rituals that helped them reach their goals.

Benjamin Franklin                                                                                                                    -He would schedule his day out until he went to bed.

-Each week was devoted to a particular virtue, temperance, cleanliness, moderation. He would track them on his calendar.

-He believed if he could maintain his devotion to one virtue for an week, it would become a habit.

Beethoven                                                                                                                                        -Kept a pencil and a couple of sheets of music paper in his pocket, to record chance musical thoughts.

Maya Angelo                                                                                                                                 -She would write consistently from a hotel or motel room. Every writing session she would include a dictionary, a bible, a deck of cards and a bottle of sherry.

Alexzander Graham Bell                                                                                                         -He would work 22 hours straight without sleep on  some days.

Vincent Van Gogh                                                                                                                      -He worked from 7am-6pm nonstop barely pausing to eat.

Andy Warhol                                                                                                                                 -Recorded his life by phone daily from 1976-1987. For a daily 24 hour period, he would keep record of the people he saw, his money spent, gossip he heard and parties he attended.

 Twyla Tharp                                                                                                                                -She begins each day with a 5am workout for 2 hours.

 Stephen King                                                                                                                               -He writes every day, even birthdays and holidays. His daily writing quota is two thousand words.

Here’s a few successful principles that I’ve learned from reading about the daily rituals of some of the greatest minds of our time. I’ve implemented these principles below and it has increased my productivity in all areas of my life.

  1. Be committed to doing the WORK. Showing up daily and enjoying the process.
  2. Discover your PURPOSE. Remember your passion is a preview of your PURPOSE!
  3. Love your CRAFT. It shouldn’t be work to you. Honestly, you should get lost in working on your craft. Time disappears!
  4. Create your own INSPIRATION & MOTIVATION! You are your own self-starter.
  5. Plan your DAY the night before. Preparation is key.
  6. Get up early! The early bird gets the worm.
  7. Create successful habits and routines for themselves.

Quote of the Day: “Routine in an intelligent man, is a sign of ambition.”-W.H. Auden

Self-DISCIPLINE equals Self-LOVE……

By: Jernavis Draughn

Success in anything starts with self-discipline. The ability to self-govern your mind and actions is essential in order to reach your full potential. Are you able to say “NO”?  It is probably one of the hardest words to say when your will power is being tested. Especially if the decision is connected to one of your six human needs that drives your life (Certainty, Uncertainty/Variety, Significance, Growth, Love/Connection or Contribution). We yearn for distraction and crave for personal acceptance by others. This type of behavior affects our will power to make the right decision. Jim Rohn once said, “Discipline is the bridge between goals and accomplishments”.

I struggle with sustaining long periods of discipline throughout my day. When my mind becomes cluttered and need a water break or just decides to sub itself out of the game, I tend to have a conversation with myself to refocus my mind back to my overall goals for the day. I constantly review my goals in order to provide clarity on where I am going and the actions I need to take to achieve them. The amount of self-discipline equals the amount of self-love you have for YOURSELF. We allow social media, television, video games, cell phones and PEOPLE to distract us from being productive, and thereby causes us to make regretful decisions. We also allow instant PLEASURES, to win over feeling lasting PAIN in the future that may be necessary for us to grow. We must all choose one of two pains: PAIN of discipline or the pain of REGRET!

I believe self-discipline starts first, with LOVING yourself and having standards that you live by. There is not a 5 step method that teaches you how to discover self-love. YOU must first get to know God. And in doing so, you will discover what you stand for, what you believe in, and a  clear understanding of your personal values and purpose.

Every moment is a memory. We are defined by our words and actions. I believe you should always think before you speak, ponder before you take action and live your TRUTH! The difference between WHO you are and WHO you want to be is WHAT YOU DO!

Quote of the Day: “Self-trust is the first secret of SUCCESS!”-Ralph Waldo Emerson

How GOOD can become the enemy of GREAT!

By Jernavis Draughn

When was the last time you heard the term great in regards to a product, person or service? When was the last time you watched a great movie, or heard a great song, or had a great meal? I think our society has accepted being average because it’s the easiest route to take.

Our biggest competition in life is mediocrity. Winston Churchill said,” The price of greatness is   responsibility.” To become great in anything, one must first start with making the decision followed by taking some time to self-reflect on how you want to be remembered and commit to the process.

In the book “Motivation Manifesto”, by Brand Burchard, he discusses the 9 virtues of greatness. These virtues have to be practiced in order for you to reach the level of greatness in anything you do.

  1. Let us demand honesty
  2. Let us demand responsibility
  3. Let us demand actions
  4. Let us demand courage
  5. Let us demand respect for others
  6. Let us demand vigilance
  7. Let us demand service
  8. Let us demand intelligence
  9. Let us demand unity

What makes a service, product or a person great? I think it’s predicated on whether you have discovered a purpose for your life, and you have enlisted daily rituals that contribute to you reaching your goals. You have to create a vision that provides clarity and drives you to exercise daily growth. In the bible it says, “Where’s there’s no vision, people parish.” Anyone that has accomplished anything great in life, had a compelling vision for what they wanted to do.

Most people don’t believe they can become great at anything. We have to create a winners mindset. All behavior is belief driven and we become our standards. As Alan Cohen states, “all limits exist only in the mind, and it is only in the mind that they can be overcome!’

We can all name businesses, inventions, and people that have achieved greatness in the eyes of our society. The decision to leave the world a better place than how you found it, starts your marathon of making a difference. Additionally, focusing on giving more than you receive, helps you complete the first lap in the marathon of life.

We must commit daily to growing emotionally, spiritually, physically, financially and mentally.  Become immersed in self-mastery and providing world class service or production in your chosen field. Selecting this course will help you complete the second lap in the marathon of life. Coincidentally, leading with your life and not your words, will help you survive the third lap in the marathon of life. Finally, by giving and showing love continuously to everyone you are blessed to meet in the marathon of life will help you complete the last lap.

When you feel unmotivated, uninspired, negative, you start back at the first lap and repeat the process. Success is a marathon, not a sprint! Becoming great is a decision that we must all make to reach our goals and to live the life we desire. Make the decision TODAY!

Quote of the Day: “You were designed for accomplishment, engineered for success, and endowed with the seeds of greatness.”-Zig Ziglar

Why GROWTH Is The Number One GOAL!

By Jernavis Draughn

Over the years I’ve learned that setting goals are essential to achieving anything you want in life. It’s truly the Holy Grail to becoming successful in work, business, relationships, personally and health. It is a well thought out concept, where you spend time creating the things you want mentally for your life and writing it down. This triggers your mind to begin discovering ways on how you can reach those goals. There is a part of your brain called the “RAS”, reticular activating system, which directs or tells you what you should be focusing on.

For example, have you ever noticed when you buy a new car you tend to notice or see that new car on the road more often when driving? That’s the RAS part of your brain that controls what you value and focus on. The RAS helps you see what you want to see and in doing so, influences your actions.

Wherever our focus goes, “GROWS”. It is true we become what we focus on most of the time. Which is the reason why goals are so valuable. Most people are just GOING through life, instead of GROWING through life. People say there are two great days in a person’s life: the day you were born and the day you discover WHY!

When we set goals they should be big enough to stretch us to grow as a person. WE can’t achieve anything in life if we are not growing personally. Jim Rohn says, Success is attracted to the person YOU become. And so becoming a person of VALUE is key to attaining success in all facets of life. Your personal VALUE will determine your INCOME. You must see VALUE in yourself to add VAULE to yourself.

From personal trials and tribulation in my own life, I’ve learned you have to become “Growth Conscious vs Goal Conscious”. And as I learned from John Maxwell’s book, “How Successful People Grow”, he suggest that there is a distinctive difference between Growth Conscious and Goal Conscious. Maxwell states it this way:

Goal Consciousness:

-It focuses on a destination

-It motivates you and others

-it is seasonal

-It challenges you

-It stops when a goal is reached

Growth Consciousness:

-It focuses on the journey

-It matures you and others

-It is life long

-It changes you

-It keeps you growing beyond the goal

Growth is the goal. Focus on personally growing and becoming the person who can achieve the goals you want in your life. Whatever you don’t have now, is a direct reflection of who you’re not and need to become. Commit to personal mastery, daily studying, reading, lifelong learning in any field that you would like to become great in. The only way you WILL attain the goals you want for your life is to become a person of VALUE. Always remember, “In life, we don’t get what we WANT, we get what we DESERVE!”

3 REASONS why people stop doing BUSINESS or BUYING from you!!?

                                                                                                      By Jernavis Draughn

Why do we never hear from clients after they buy our products or use our services? Well, I think we should break down the definitions customer vs client. The dictionary says a customer can be a person or organization that buys goods or services from an entity like a store or business. A client can be a person or organization that uses the professional advice or services of a lawyer, accountant, advertising agency, architect, etc. This sometimes means a client is also someone who leans on you for advice. A client confides in you because of the relationship you have developed. Based on the trust and the value you have provided to the client, there should be many transactions between you and the client.

If you’re in the transaction business, you have customers. If you’re in the relationship business, you have clients. That is the primary difference between a customer and a client. With clients you are focused on building an emotional connection. Your effort centers around taking the time to fully understand their needs and wants in this relationship. After being in business for over 7 years, I have learned you have to approach and treat every client as if they are your only client! There is a great quote by Grant Cardone that says, “Over commit and over deliver.” In business we tend to under deliver, because we haven’t committed to providing the best service or products to our customers.

In the book “Getting Everything You Can Out Of All You’ve Got”, by Jay Abraham provides interesting statistics regarding unhappy clients from a study done by the Research Institute of America for the White House Office of Consumer Affairs.

  • The average business will hear nothing from ninety six percent of unhappy clients who experience rude or discourteous treatment.
  • Ninety percent of clients who are dissatisfied with the service they receive will not come back or buy again.
  • And to make matters worse, each of those unhappy clients will tell his or her experience to at least nine other people.
  • Of the clients who complain, up to 70 percent will do business with the organization again if their complaint is resolved. That figure goes up to 95 percent if the client feels the problem was resolved quickly.

In conclusion, here are three reasons why clients STOP buying your products or using your services:

  1. Something totally unrelated to you happened in their life or business that caused them to temporarily stop dealing with you.
  2. They had a problem or an unsatisfying last purchase experience with you that they probably didn’t even tell you about.
  3. Their situation has changed to the point where they no longer can benefit from your product or service.

Quote of The Day: “Your most unhappy customers are your greatest source of learning.”-Bill Gates



Why Being RELENTLESS Helps You WIN In The Game Of LIFE????

By Jernavis Draughn

One of the best books I’ve read recently, is called Relentless,” From Good to Great to Unstoppable”, by Tim Grover. Being a retired athlete, I was able to connect to his great stories about the athletes such as Michael Jordan, Dwayne Wade and many more he has trained. Tim explains how being relentless is vital in reaching high levels of success in anything you do in life. Not just being an athlete, but in work and business too. Relentless means demanding more of yourself than anyone else could ever demand of you. Knowing that every time you stop, you can still do more. Being relentless is focusing on the end result and never being satisfied.

It has been stated that there are 3 types of competitors: Coolers, Closers, and Cleaners.

  1. A cooler does a good job and waits for a pat on the back.
  2. A closer does a good job and pats himself on the back.
  3. A cleaner just does a good job, that’s his job.

The book resonated with me in so many ways. In whatever field you are trying to become good, great or legendary, you will need a relentless mindset. Anyone who has ever accomplished anything great in life, made the conscious decision to do the impossible. When I say the impossible, I mean by stretching themselves to develop the necessary skills and abilities to thrive in that particular area. This requires living in the uncomfortable zone, and knowing it is the only path to reaching success. Lastly, commit to intentionally growing in your field of competence every day.

Here are some valuable takeaways from the book:

-Cleaners, don’t perform a job, they reinvent it. There mindset is, “I own this!”

-Take responsibility for everything

-Cleaners are willing to die trying

-Results is all that matters

-The greats never stop learning

-When you’re a cleaner, you don’t celebrate your achievement because you always want more

-When you’re great, you trust your instincts, when you’re unstoppable, your instincts trust you

Quote of The Day: “Winning is a habit.”-Vince Lombardi

Recommended Reading: Relentless: By Tim Grover