4 Keys to CONSISTENT Success in ANYTHING!!

Is there a proven formula to achieving lasting success in any area of your life? I’ve read a great book by, Jim Collins called “Good to Great”. He states, “only a few people attain great lives”, because it’s so easy to settle for a good life. Some people believe that being successful is a choice. The decision to be successful is made when we raise our personal standards. What we do daily determines our worth. We need to have targets and goals that we are striving to reach, which intrinsically inspire us to grow. Money won’t make you or keep you fulfilled, and happiness leads to success. The feeling of purpose will be your fuel to keep your fire consistently burning. How can we ensure that we are intentionally reaching our daily, weekly, monthly and yearly potential? Listed below are four ways that I’ve learned from reading and researching what the most successful people do to achieve consistent success.

1. Out-Work. Hard work beats talent when talent fails to work HARD. Simply put, just out work everyone else. If people are not complimenting your work ethic, then you’re not fully committed to reaching your full potential.

2. Out-Last. The titan warriors live by this mantra, “Sweat more in training so you bleed less in WAR.” People only quit jobs, sports, positions, people, and things that they are not committed too. Pain is temporary, but if you quit, it will last forever. You have to endure the process in order to progress in any area of your life.

3. Out-Improve. Growth has to be your number one GOAL. Constant and never ending improvement is the only way your marriage, relationships, career, your company, your spirituality, financially, physically, and emotionally you will be able to reach your full potential. 

4. Out-Strategize. What you tolerate, your never change. We live in the world that our questions create. So the key is to continually think about how you can make your service, product, career, marriage, and relationships better. Make your better its best by taking time to strategize how you can intentionally create more value in those areas. “The essence of strategy is choosing what not to do.”-Michael Porter

If you intentionally focus on growing in these four areas, 2018-2019 will be an amazing year!

Quote of the Day: “GOALS are not promises, they are COMMITMENTS!”

The $VALUE$ in LEARNING!

By Jernavis Draughn

What is the real currency in LEARNING? They say the more you learn the more you earn. There is no price tag on the amount you can learn in your personal space of gifting. We all have been blessed by God to use and help people in the world with our gifts. The most important DAY in our lives are, when were born and when we discover WHY. The most successful  financially, mentally, emotionally and spiritual people are committed to lifelong LEARNING. They invest time, and place VALUE in the process of learning. Oprah Winfrey contributes her personal success to what she learned from mentors, friends, family members, books she’s read and life experiences. Learning have to become an intricate part of your daily rituals and daily schedule. Creating a personal growth plan and making it a daily goal to learn something new, will improve your overall life.

Listening is the only VEHICLE to learning. It is the major reason why schools are one of the biggest businesses in the world. As a student you go to school to LISTEN first, then respond and ask questions to engage in the lesson. For you to learn anything, you have to listen first. One common reason relationships DO NOT endure and our divorce rate continues to increase, is because we fail to hear and listen to our partner. We are so quick to respond or rebut, because of our “selfish gene”. We NEED to focus on learning our partner in order to understand what they value, what their needs are, and what are their beliefs and love languages. “Any fool can know, the point is to understand.”-Albert Einstein

Lastly, Learning is the only true path to WEALTH. Warren Buffett once said, you have to define your circle of competence.” That takes mastery. Learning yourself and learning what you believe you can become really good or great in. You must sit down and study your craft in order to understand what area you want to master. Learning increases the opportunities of you becoming more successful in anything you do.

I am concerned about the school system because I think it is flawed on the methodology of HOW they are teaching students. I believe you have to value, then be influenced and lastly inspired by something/someone in order to truly enjoy the learning process.

If you ask a person why they decided to learn a particular topic, they usually will tell you how it made them feel, how it changed their state, how it improved their life, their relationships, how it caused them to grow, how it help their understanding of things, or how it influenced their belief. Before learning occurs, you first place value on the topic and the person you’re learning from. Then you choose to listen to them, take notes, and focus more on the point they are making. It’s called “Active Listening”, where you listen with the intent to understand. You value what that person is saying. This is why mentors and parents are so essential to personal growth.

I suggest that we commit to lifelong learning today or be left behind. Information is coming at a very fast pace these days and so you have to be a continuous learner in order to keep up with the times. Those who value learning the most will remain successful and will become pioneers through understanding the constant innovations of an ever changing world.

Quote of the Day: “Don’t Just”

Don’t just learn, experience.
Don’t just read, absorb.
Don’t just change, transform.
Don’t just relate, advocate.
Don’t just promise, prove.
Don’t just criticize, encourage.
Don’t just think, ponder.
Don’t just take, give.
Don’t just see, feel.
Don’t just dream, do.
Don’t just hear, listen.
Don’t just talk, act.
Don’t just tell, show.
Don’t just exist, live.
― Roy T. BennettThe Light in the Heart

Why EVERYONE is in SALES!


By Jernavis Draughn

We ALL are selling something every single day. From having to convince your kid to take a bath, or the value of going to school, negotiating a lower price on a new car purchase, to asking for a raise at your job. I believe sales is the number one skill set to attain and mastery for the future. With the rise of artificial intelligence and more jobs being automated, there won’t be many jobs a robot can’t render. Learning the art of communication and the ability to sell, will place you ahead of someone who only has a degree, masters, PHD, certification, etc. You will have the skills to sell your particular skill sets in a manner that will separate yourself from competition and provide complete clarity on why you’re the best candidate for the that position.

Zig Ziglar, once said, “Every sale has five obstacles: no need, no money, no hurry, no desire, and no trust.” Sales is essentially a transference of feelings. I believe no TRUST, no SALE. Creating a rapport is the first step to connecting with your prospect. Next is using active listening, to hearing the needs of your prospect. Active listening, means listening with the intent to understand. Closing any sale starts with knowing exactly what problems your prospect needs solved. In the book, little red book of selling, by Jeff Gitomer, he explains there’s certain principles that lead you to becoming a top sales producer. Here’s a few that resonated with me that have improved my sales skills.

-Believe you can close every sale. Have a winner’s mindset.

-Plan your day and the goals you want to accomplish.

-Recognize and take advantage of all opportunity.

-Take responsibility for your success in sales.

-Take risk and embrace failure as a learning opportunity.

-Hang around the right people that inspire and motivate you.

-Prepare to win or lose to someone who is.

-Position more. Compete less.

-Prospects buy the sales person first.

-Become an expert or influencer in your field.

-Celebrate effort, not victory.

Commit to sales mastery. Measure your closing rate and continue to work on your sales game DAILY!

Quote of the Day: “Make a customer, not a sale”-Katherine Barchetti

Why Marketing starts with POSITIONING yourself first!

By Jernavis Draughn

Marketing is a battle by which a company gets into the clients minds FIRST. Let’s look at some of the most famous companies in the world. If I would ask you to tell me what company comes to your mind first when I say sneaker, most people would probably say “Nike”. If I say fast food, most people would probably say “McDonalds”. If I say coffee, most people would probably say “Starbucks”. And if I say fried chicken, most people would probably say “Kentucky Fried Chicken or KFC. All of these companies were first in there industries to win the battle of marketing themselves as number one for the particular service or product they provided. It all starts with having clarity on your vision for how you want to be PERCIEVED by prospects.

The book “Positioning”, by Al Ries and Jack Trout, define “Positioning”, as an organized system for finding a window in the mind. Al Ries and Jack Trout explain how, “Language is the currency of the mind. To think conceptually, you must manipulate words. With the right selection of words you can influence the thinking process itself.” Introducing a new product or service, provides only two types of responses: Praise for innovation and secondly, problem solving or copycat entitlement of being a knock off brand. The key is to separate yourself with a unique selling proposition that gives you an edge or differentiates you from competitors. Every advertisement is a long term investment in the image of your BRAND. Therefore, this is the reason why companies pay millions of dollars to increase their Brand awareness.

The average human mind cannot deal with more than seven units at a time. This is one of the reasons why seven is a popular number for most lists that have to be remembered. Examples: Phone numbers and the Seven Wonders of the World. Most people have a hard time remembering seven or more numbers. Businesses have to connect with their clients on a mental and emotional level in order for them to remember their products or services.

Advertising is not a debate, it’s a seduction. Most companies fail to reach or build trust with a prospect, for them to make a purchase. To get inside of your prospects mind, you have to relate to what’s already there. You can’t walk away from your existing position in the prospects mind. Decide today what you want to be known for and what your brand stands for. Your purpose has to connect with your vision in every advertising campaign you release to the world.

Here are a few questions from the book “Positioning”, by Al Ries and Jack Trout, which has helped me reposition our marketing strategies. It also helped me focus and confirm how we want to be perceived by new prospects and existing clients.

  1. What position do you own?
  2. What position do you want to own?
  3. Whom must you outgun?
  4. Do you match your position?

Remember, prospects don’t BUY, they CHOOSE! Continue reinventing yourself, improving in all areas in your career and company.